If they're so technologically advanced in 2013, why do they need mom to help them get funding to go attend a camp where they are taught how to do something that they can learn freely online? Kids with none of these resources learned on their own against all sorts of adversity and lack of resources in the 80s and 90s. If you really have a passion to do something -- do it. You don't need a camp or an instructor or a mentor to guide you through it. You just do it, because it becomes a constant obsession.

I don't think this kickstarter is a scam (though it is certainly presented like one -- scammy projects usually don't have video of the people behind it and keep promising things that are never delivered, which goes for this one too since the mom keeps promising a video to show that they're real people and not some guy in his basement using google images of some lady and little kid for his scam).

I just think that it's a little unnecessary and is becoming really ridiculous and I'm tired of seeing stuff from parents all over the place posting things like "my kid wants to be a game developer, how do I get them started?". If your kid REALLY wants to do something like that, they aren't going to come to you and ask you to help them. They're going to get online and start googling, reading forums, reading books, downloading free programs and learning to code or design games on their own. If kids could do this in the 80s and 90s, they can do it today.

As for a publicity stunt? I don't know. It sure smells like a stunt for her mom's "give women money to do whatever" website. She'll go on from this project to claim herself an expert in crowd-funding and women's issues. She'll write a book. Become a consultant. Popularize her website. Give a few interviews.