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The recent launch of the Hero 3 was pretty terrible. The CEO had to issue a public apology. [1] Plenty of problems that made the cameras unusable.

They are now basically an amateur camera that has been well marketed unfortunately.

[1] https://www.facebook.com/gopro/posts/271125813016872

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As a GoPro Hero 3 owner I know all too well of the botched launch of the Hero 3. It was almost rendered useless until they acknowledged the issues and released updated firmware to fix the issues. What makes matters worse in that situation is I and many others contact their customer support for help and they would not acknowledge it was a known or widespread problem until obviously things reached boiling point. The camera is much better now, but having said that it is obvious the company is being run by the wrong people.

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