No, clearly not. They were incredibly incompetent in both the writing of the takedown and their attempt at a public PR response. However, it's pretty clear they're not on a mission to police the usage of their name, someone too 'smart' for his/her own good probably just thought of a misguided idea to try to tackle grey market resellers.
This company is supposedly rolling in dough, with a stake from FoxConn and talk of an upcoming IPO. Why don't they have (or use if they do have) proper legal and PR resources?
So where else is it amateur hour at this company? Is someone competent doing their accounting, or is their comptroller also their head of social media or something?
They are now basically an amateur camera that has been well marketed unfortunately.