We don't have to innovate anything, we already have VPNs. As long as the content exists on the Internet, one can asume that you will be able to access it from somewhere so the only action you need to take is route your traffic to that place before accessing the content.

With Tor it is so easy to go around these things that you install a program and push a button to have your trafic bypass any and all national filters, if only more people dared to put up servers so Tor wasn't so extremely slow.