We don't have to innovate anything, we already have VPNs. As long as the content exists on the Internet, one can asume that you will be able to access it from somewhere so the only action you need to take is route your traffic to that place before accessing the content.

With Tor it is so easy to go around these things that you install a program and push a button to have your trafic bypass any and all national filters, if only more people dared to put up servers so Tor wasn't so extremely slow.

No need to develop them, they already exist. See Freenet, for example.

The problem with them is that they work a little too well. I'm probably in the 99th percentile (globally) in what I will defend as "free speech" and even I can't stomach the idea of running a Freenet node, between the content I'm not willing to defend as free speech, and the content that I may be willing to defend as free speech but have no desire to subsidize monetarily. It's going to be challenging getting much critical mass out of a system that can carry wikileaks-type info.

A DNS server - that is all it takes to beat the Danish version anyway. Or you can use the hugely innovative OpenDNS.