> "[Mayer] said she wants Yahoo, [...] to become a force in mobile-device software for consumers and to provide "customized" content for people based on their interests, background and location."

I know that's vague, but isn't that the bundle of buzzwords every clueless Fortune 500 company wants to use 2013? No doubt Mayer can execute it better than most, but I'm wondering what Yahoo's advantage is over anyone else. What do they bring to the table?