I do not understood the tale :(
Why it was genius?
Why it was genius?
One could also say that it was an employee retention disaster. Apple could not keep their key engineers happy even after offering millions to stay.
After realizing the full extent of the engineers' value after the fact, Apple had to buy a company that had no viable product just to get the engineers back.
They bought Lala. The sought-after employees left even after being offered a $80M golden leash.
They were bought again with Color. What stops these employees from leaving again, with a much less lucrative golden leash this time around?