Maybe those kids are more important to Apple than many think, it's being reported the company has slashed orders the iPhone 5.
thenextweb.com/apple/2013/01/14/apple-reportedly-cuts-iphone-5-component-orders-from-japan-by-almost-half-on-weak-demand/
thenextweb.com/apple/2013/01/14/apple-reportedly-cuts-iphone-5-component-orders-from-japan-by-almost-half-on-weak-demand/
In short, that rumor is at this point no more substantial than the "a few kids say it's not cool" rumor.