Reading suggestion for him: Lean Startup.
He went with an idea that needs to be validated (I don't find obvious that condom key chains are a sure kill ...) and instead tries to produce 10,000 of them the first time. Wow.
He went with an idea that needs to be validated (I don't find obvious that condom key chains are a sure kill ...) and instead tries to produce 10,000 of them the first time. Wow.
That said, I could see making a first batch knowing it will sell at a loss just to test the market.
The airplane cargo pressure thing was an oversight that I would have made too, except it shows that he never tried shipping even 1 sample from an Asian supplier to him before, or the issue would have been detected sooner at essentially no cost.