It used to be a universal social lubricant, but now people stay home - the only people drinking in public are drunkards. Not a great look.
It used to be considered "healthy" to drink a bit. Twenty-one drinks a week was considered normal. Now we have decades of research meta-analysis concluding, in no uncertain terms, that the only safe amount of alcohol is zero. https://hsph.harvard.edu/news/alcohol-is-the-root-of-62-dise...
Alcohol increases anxiety. Given the zeitgeist and state of the world, it's not surprising consumers want to avoid spiking their cortisol in the evenings.
Alcohol is expensive. The cost of living is going up and wages are not. The budget has to adjust somehow - alcohol is an obvious place to make cuts.
Alcohol prevents the body from metabolizing real food. Fat burning stops while the metabolism shifts to rid the body of the toxins you just dumped in. Aside from the health impacts, you're gonna see this directly in your gut circumference via visceral fat. Considering the GLP-1 trend, beer gut is out of fashion.
So for me personally, and anyone else paying attention, there is no reason to touch alcohol. It's strictly poison and has no valid role in a human diet. Sorry farmers - maybe switch to growing something that provides nutrition and isn't toxic?