California farmers are struggling to sell grapes as demand for wine drops
kqed.org
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1. 10-15 years ago it was expected you would have 1-2 glasses of wine at lunch as a front office guy / banker while talking shop. Now you will get a trip to HR unless meeting a client or in a place that still allows it. I imagine similar things in other areas. I still see construction workers drinking a can at 6:30pm however.
2. For good reason, "we were both drunk and X happened" doesn't work as an explanation anymore. Turns out that was a big a part of it.
The only real place people are still "expected" to drink is the army (cos there is nothing else to do) or meeting some boomer client. Younger people just do other drugs/stimulants.
Personally I microdose THC via an extraction I make myself(somewhat ironically using alcohol). Can’t do it in the mornings as I wish though, society still hasn’t caught up with a more heterogeneous drug use, only caffeine and tobacco are erlaubt…
But my job involves chemical plants and oil refineries, and they use DISA, and DISA drug tests everyone thoroughly.
I can count on getting a test that involves hair, urine, and breath samples at least twice per year. (It's supposed to be annual and random, but "random" seems to be rather heavily-weighted.)
THC hangs out way too long for that.
It's stupid: A person can be completely ripped on booze every night and cocaine occasionally, or live entirely in a world of psychedelic drugs like LSD or mescaline and that's... fine, I guess?
But smoking a bowl will ruin them on those tests.
I just drive over to the radio shanty near the tower, park, and walk inside to poke at a computer or move a wire or whatever.
A friend of mine does work on the corpo AV systems for some of these same places. This doesn't ever put him inside the plant; he's always separated from it by a magical chain-link fence.
He was rather surprised when I told him how arduous the drug testing was, as he was never required to do anything like that (and wouldn't stand a chance at passing if he were).
I have not heard a single doctor talk about microdosing THC as a cure for ADHD and I wonder if my experience is coincidental or there’s really something there?
The subjective experience has a loose correlation to mindfulness meditation which has also been linked to the amygdala/hippocampus processing loop.
I'll leave this here: https://www.reddit.com/r/AutisticAdults/comments/1pn21r7/why...
The only time I smoked a joint I thought I was gonna die. Never fucking again, lol.
Nothing beats taste and effects of small dose of whiskey with some fruut or vodka with an appetizer. Or a few glasses of wine.
CBD does seem to help with my joint and muscle pains though.
I don't recommend smoking/inhaling weed at all. It's bad for your lungs.
>It's bad for your lungs.
15 years of smoking here, unfortunatelly.
But that's mostly in the past now. A silver lining: can't even think about smoking after this experience.
I don't think it's all good, though, since a lot of social events that were previously facilitated by alcohol just disappear. Like who the fuck actually enjoys acquantainces' children's birthdays without a beer or two? Turns out people suck at socialising without alcohol, and if alcohol disappears, people just stay at home and play video games or something.
Doesn't Finland, like the other Nordic countries, have a long history of alcohol abuse and pushing against it (like, with draconian prices)? Isn't maybe just that policy "winning"? Also, couldn't this be yet another case where the Nordic are seen as "one step beyond" the rest like it was the case when fully digitalizing schools, only then to backpedal realizing it's not all so good and there are drawbacks that were not considered?
I say this to connect with the second part of your post, to which I fully agree: alcohol is not generally good for health and it can be abused but also small quantities here and there won't probably hurt you in a serious way and will give some social benefits like the ones you mentioned. (and the same applied to other light drugs as well!)
Yes and no; all the Nordic / Lutheran countries have some mildly prohibitionist policies like the Norwegian wine monopoly, and yes it gets very dark and depressing up there which led to alcohol abuse becoming a social problem in the early 20th century, but that situation was stable for years and the decline in alcohol consumption is a global phenomenon.
The most interesting situation is actually in Iceland: full prohibition introduced 1915, wine legalized 1922, all other beverages legalized 1935 except for (of all things) beer with more than 2.25% ABV, which had to wait until 1 March 1989 (since then celebrated as "Beer Day") - https://en.wikipedia.org/wiki/Prohibition_in_Iceland
I believe this is common in Canadian provinces as well?
I grew up in NY where beer cannot be sold in liquor stores, but can be sold in grocery stores. But grocery stores can only sell beer that is less than 6% ABV so any beer that is higher ABV can only be sold directly by breweries or by beer distributors.
Right next store in NJ, beer is only sold in liquor stores and for the longest time breweries could not legally sell you beer for on-site consumption so a bunch of breweries got around this by offering a $5 tour and as a part of the tour you were given a glass of beer.
Romania has seen a similar decline in consumption (though still in top 3 across EU in consumption), such as that nowadays we have articles from media outlets (as a voice for the industry) that complain of the downward trend. While in reality we should be celebrating this change in culture!
Wife and I used to be avid drinkers but with the expansion of legal cannabis, it's just not as good of an option. I'll still make myself a negroni or an old fashioned on occasion, just because they're delicious, but I haven't drank-to-get-drunk in YEARS. If I'm actually trying to unwind (and who isn't given the sheer STATE of our world!) I'm spoiled for choices of substances that both don't interact with my depression nearly as badly as alcohol and, as a bonus, don't make me gain weight like an inflation fetish character.
The alcohol industry won spectacularly for decades a game of public policy and image where alcohol, a substance connected to industrial quantities of human death and suffering, was somehow the "accepted and normal" way to get fucked up when you wanted to be, even though again, numerous alternatives existed that were better for you. They're going to go through a similar process to tobacco I think, which is to say: it'll still be around, but it will shrink to an industry sized appropriately for the actual demand of it's product.
As such, I'm hesitant to point to the decline in alcohol sales as a public health win. If people were drinking less simply because they were choosing to drink less, that's probably a public health win. If people are drinking less because their social lives have evaporated, that's probably really bad.
its easy to forget just how freakishly large that cohort is and how they are all steeped in alcohol as the primary way to an altered state.
As they get too old to drink for various health reasons it makes sense that california wine especially would take the hit because boomers also have all the money so they are the ones buying fancy wine.
the younger gens not backfilling the demand contributes but it was never going to be at boomer levels anyway.
Get ready for a lot more stories like this as boomers stop doing all kinds of things... traveling, buying cars etc.
Socialisation, or lack thereof, is a great problem for many people and newer generations raised "online", when you get for free at home endless social media distraction.
But even the 20 year olds I've met in bars were likely to stop drinking way sooner than us milenials, which still get plastered, at least on special occasions.
Feels as if the death of religion is followed by the death of bars, restaurants and other places to go out to in the evening, especially after Covid, leaving even fewer places to meet people.
It's true that people up here tend to get very drunk collectively as the evening drags on, which has always bothered me as somebody who doesn't drink alcohol... First everybody's very dry and awkward, then it's fun for an hour or so, and then things start getting over the top and pretty mental. Compared with central Europe, people don't slow down a few glasses in.
But all that is changing as it seems many people just stopped going out at all. So people might drink less alcohol, but I'm not sure that indicates an improvement of mental health or social coherence. The internet is making people lonelier.
Prices have increased a lot, making the margins even harder to survive on for the majority.
If that is unsustainable for the country then eventually something might change. Until then you have to play the hand you're dealt.
[0]: https://www.svt.se/nyheter/lokalt/vast/ekonomiska-svarighete...
“In short, the great disinvitation is real, and we can’t wish or explain it away by arguing that Americans are just finding new ways to be with friends.”
Of course not. The trend is global and has no connection to government policy in Nordic countries.
Hate to 'uMm aCktUalLy...' but hm... actually...
https://www.who.int/europe/news/item/04-01-2023-no-level-of-...
Everyone's threshold for "serious" harm is different.
For adult men, if you drink fewer than 15 drinks per week but greater than zero, the expected decrease of average lifespan is measured in months not years. Obviously more than zero. Is that "serious" enough to not partake? Up to each person.
I have an anecdotal situation dealing with dementia ridden parents from chronic drinking. And similar with grandparents. My risk tolerance is zero for alcohol. besides the lifespan being reduced: quality of life tanks off of a fucking cliff, dragging everyone you love and who loves you down there too.
agreed: but considering the ratio of friends who are in similar situations, I suspect the group I'm in is larger than you assume.
People drink less but there is less stigma around alcohol and obvious other once illegal drugs.
You saw the same thing with smoking in the 90s in the US. Kids nowadays wouldn't believe the amount of bitching there was that you couldn't smoke inside restaurants, etc.
And I get it -- cultural assumptions changing is messy and can feel confusing to people.
PS: Also alcohol sold in public spaces has relatively high margins, so that explains that.
I think back to my childhood and smoking was everywhere. My high school (graduated in 1989) had a smoking area for students. Cigarette smoke wafted out of the teacher's lounge. Kids would light up as soon as they got off the bus on a field trip. I don't have many specific memories of it, but people must have reeked.
Alcohol was also huge. We had a fifth year of high school (grade 13) and so there were plenty of 19 year old students and the drinking age was 19. Students would buy beer on their lunch period for the weekend and store it in their locker and nobody thought anything of it.
That is a fair point, but personally I enjoy the time during which my child is playing with their peers and not trying to have me as a substitute for these kinds of interactions.
You have a reason to go there, which is socialising with the parents presumably. If you can't have fun with people without drinking and then blame it on the lack of alcohol... that's no good.
The kids are friends: that's why the parents are there. The parents may or may not particularly vibe with each other.
And a small amount of alcohol does take the sharp edges off social interactions with someone who might otherwise annoy you.
>> Democritus says: “One man means as much to me as a multitude, and a multitude only as much as one man.”
You can socialize and you kind of have to, but they've probably invited every classmate from preschool or whatever, so there's 20 people you probably haven't met before, have nothing in common except having kids the same age, and will probably never see again (except maybe at the next birthday party). And often the parties are held in a McDonalds or something, so catering is chicken nuggets and shitty cake with a Paw Patrol motif.
God, what a great childhood I had...
I can't even imagine a birthday party being held in some joint or something.
In my country a kid having a birthday always meant homemade food and fun (up to the age of 15 or something).
On the whole I think it's a terrible thing that people have started taking themselves too seriously.
In France they still drink a glass or two during lunch break. I've seen office workers in La Défense, where one would normally commute using Paris Métro Line 1.
Society being healthier is a good thing, but not at the cost of human socialization.
should have offered them some THC to chill them out :P
That's really just a personal trait. I love going to my kid's friend's birthdays because we get to talk to the other parents who have become good friends as well, plus we don't have to look after the kids as much. "Adult time" and we know they're having fun. I don't have to drink in those.
I guess not everyone is that outgoing and not every parent group is as friendly as mine but it's hard to see getting drunk as a necessary counter to that.
> Turns out people suck at socialising without alcohol, and if alcohol disappears, people just stay at home and play video games or something.
Again, a personal trait. It's extremely common here in Brazil to drink but it's also very common to just not drink and have as much fun. Someone saying they need to have alcohol to enjoy themselves at a gathering is not going to be looked at very kindly, as if everyone else was just so boring they had to intoxicate themselves to bear through it.
Well duh, which is why nobody would ever say that out loud. Doesn't stop anyone from thinking it, though.
It also helped occasionally in severe OCD crises when no other strategy would break a cycle of compulsion: literally a single shot of alcohol will.
And it can help if I am stuck in self-defeating ADHD loops.
None of these things are advisable or worth the health damage even small amounts of alcohol could be causing. The only thing that is worth say a dozen units per year is reducing social anxiety. There are people I only know because I had a rare drink.
Alcohol? Social lubricant for sure, but creativity is contained only in the mind of a drunken fool who thinks better of his ideas than he should. That I never experienced, nor have witnessed and I certainly didn't avoid such situations.
This doesn't work when you're a person being encouraged to drink in an asymmetric power dynamic and it turns out the people you're drinking with are monsters. You end up in a tragic story like what happened in the Dartmouth Predator Professor Gang and perhaps the recent Cornell case as well.
That was fake news, didn't happen.
It would make sense that when psychopaths get the power, they will eliminate the detectors.
At least here in Germany, this is all but gone. Our version of OSHA cracked down on that hard simply because of all the accidents that happen when you combine alcohol, a lot of intake of alcohol due to the reality of physical labor (aka, sweating) and heavy machinery.
And on top of that the police in rural areas also enforces alcohol limits these days.
People seek pain management where they can get it, and alcohol isn't the worst.
I'm sure it comes with a lot of problems but there's something to be said about a relaxed society.
Some German compound nouns are funny.
If the bar was the primary Western common area ("Where everybody knows your name..."), then its disuse leaves nothing to replace it.
Life... uh... finds a way.
Even now in the Korean-American community, the running joke is that if one suddenly starts going to church in their 20s, it's only because they're looking for a romantic partner.
(people keep forgetting how much reducing population growth and teenage pregnancy has been an explicit policy goal for decades! Getting it down to replacement rate is good, now we're arguing about the other direction needlessly)
About children the case is quite obvious. We created the cultural environment in which children are considered no less human than productive members of society and deserve if not the same amount of resources, then more. This order aligns well both with Western worldview and with human biological nature, so people are easily accepting and strengthening it.
But if we are spending on a child as many resources as on productive members of society, that means for fertility rate 2 we should forgo half of our resources. So on average to forgo half of your work for children are not very tempting, but to spend on children less is sociocultural unacceptable. The only solution? Less children.
I think fertility rate 1.5 is already pretty high for such environment and only show how strong biological drive to procreate for humans is. And government's attempts to increase birth rates by spending more seems like rather terrible idea: that only will increase cultural expectation on children costs and effectively will lower the birth rate even more.
Some counter theories: People have fewer kids not because they drink less, but because children are extremely expensive, wage growth has been stagnant, women make up a larger share of the workplace (and don't want to lose their spot), and birth control is more readily available.
People are lonely because: women are capable of larger roles in the workforce and it's upended social expectations, therapy has caused people to avoid others that they deep destructive/negative in their lives, technology has caused us all to be alienated, or society has shifted but culture hasn't caught up to these changes (assuming they're lonely at all and not just experiencing the same existence previous generations did but now with constant news cycles and the ability to tap into 24/7 feeds of people having fun).
I heard a comedian make the point that HR only began to exist once women became more prevalent in the workforce. And at that point you do need much more oversight. And having women in the workforce is positive since they're ~50% of the population and offer distinct experiences.
But I wonder the unseen downsides of having HR so powerful in an organization. From useless screening of candidates, to overly corrective actions by everyone terrified HR will essentially fire them. Maybe it would be better to have 1-2 glasses of wine during lunch occasionally. They're extra-judicial, easily the most powerful group in an organization with little oversight.
Behaviors and cultural norms don't change overnight, and HR is ultimately subordinate to leadership, especially in private companies with partnership structures, etc.
Modern HR feels like a better balance, with the caveat that it will usually protect the company from any employee.
At my org they also organize the Thursday evening drinks session :)
We use Justworks and they do that all for us. You're technically an employee of Justworks, and their name shows up on your paychecks. You hook into their health and 401k benefits, and they check all the workplace safety boxes. For instance, they'll mail you posters you legally have to put up in your office to ensure you're telling employees about overtime. HR plays literally no role in any of time apart from maybe selecting the health plans, something we do once a year and roll over every time.
> ensuring that staff is well trained for their role
What does an HR person know about training for your role? Is HR cross-trained in engineering for instance? Seems wildly different from my experience. HR would ineffectively screen candidates and ask you about buzz words. So they'll ask "do you have experience in Javascript" and I'll say "no, but I have a lot of experience in Typescript" and they'll just screen me out because they'll have no context.
And HR staff is also much more social so they'll pick up on awkwardness and screen there as well, when in many fields like engineering, the tolerance of awkwardness is much higher.
IME they don't know anything about the training itself. But they don't work in a vacuum, so there will be training programs set up by "regular" staff, and HR will make sure that you have access to them, that you attend your training if it's mandatory, etc. They'll also ask you if you need any kind of training you're not getting, and figure out a way for you to get it. Again, this usually involves the "technical" staff. They're typically facilitators.
This is what I've noticed in two medium-sized companies in France.
Mostly true for big companies in the US as well.
If you were right, literary works like Nikolai Gogol's "The overcoat" wouldn't exist. https://en.wikipedia.org/wiki/The_Overcoat
HR was invented because workplaces didn't work well, and that was about 50 years before mixed workplaces were common. You're just projecting your biases and ignoring the facts.
In my country it was wayyy to socially acceptable (almost required) to get blackout drunk every weekend; people fighting; drunk drivers; the amount of alcoholics destroying their life because it’s so accessible.
Don’t get me wrong i enjoy a drink once in a while, even getting drunk sometimes but overall it’s a terrible terrible drug.
For sex stuff, sure, which was my point about women. A former employee can sue for being fired or harassed, etc. And I guess having everyone jump through hoops with training about all the various isms can provide plausible deniability when something illegal happens. But I think you're overstating the role HR plays here.
Yes. This is where all the rules come from. It's just like airline safety or workplace safety: for almost every rule, you can find the incident which caused it to be put in place.
The problem here is you not believing sexual harassment is real, or a real problem. There have been enough women bullied out of jobs they loved by harassment from male co-workers, over and over again, and enough of them have won their lawsuits or tribunals against the employers, that there are rules against this, which will be enforced.
And enough people will have used "I was drinking" as an excuse for harassment that companies feel the need to limit their risk by banning drinking.
People get annoyed at HR for being a "compliance" role, but it's the same phenomenon as hating the people checking the fire exits, the ladders, PAT testing all your electrical devices (this may be UK specific?), making you wear a hard hat and safety boots, or making you reconcile the cash in the register with the receipts.
???
Where do you get that from? I do think it's a problem and it becomes a problem because we accept mixed-sex work environments. HR isn't there to protect women from getting harassed, they're mostly there to protect management. Sexual harassment is still illegal, whether HR exists or not.
I don't think HR ladies are roaming factory floors making sure people are wearing hardhats. That's a managers responsibility and the company has legal obligations.
In the past (and still today in many places), most of the workforce were not working in mixed gender places. Just take a look at photographic evidence of the many factories that only employed women.
The marriage bar forced female civil servants in Ireland to resign from their jobs when they got married and stopped married women from joining the permanent civil service.
We were far from the only country to have such mandates, and it was done so as an equivalence with the governance processes of the private sector. Divorce was only legalised in Ireland 1995.
Which people would be wise to remember. HR is there to protect the company, not you or your co-workers. Sometimes these two things align but not always.
The US isn't even an outlier. I'm not sure why, I don't buy the health reason argument, since I don't think people pay attention to health studies. And they have been smoking (marijuana) which is terrible for the lungs and has other health issues. And there are problems with obesity.
It's not because of health consciousness.
Overall, people aren't drinking or having sex or going out as much, these are all in decline.
Instead of "women in the workforce", I'd say it was changing society and social norms. A century-ish ago, in quite a few sorts of places, workspace disputes might well be settled with fists. (Yes, there were many norms and unwritten rules about that.) Post-WWII, there was a long trend of gentrifying social mores, which discouraged such things. New laws and legal norms encouraged lawsuits over things previously tolerated, or settled informally. And more than just women, civil rights laws and norms pushed into the workplace. Bring in the lawyers, reporters, new public ideals - and a business really needed an HR Dept., to prevent disasters.
(Yes, this pretty is US-specific.)
The first HR departments were created to defuse feminist agitation for equality in the workplace. They were place in opposition to women's equality, not in alignment to it.
Why do you believe that HR has little oversight? HR reports to the bosses same as everybody else. They aren't some rogue insurgent organization within corporations.
https://statbase.org/data/usa-alcohol-consumption-per-capita...
Suggests it increasing
2021 - 9.76
2022 - 9.77
2023 - 9.56
2024 - 9.56
2025 - no data
The peak was 4 years ago and the stats you shared seem to agree with the “news” here that it’s decreasing recently.
https://www.niaaa.nih.gov/publications/surveillance-reports/...
Looks to me like the real peak was the late 70’s / early 80’s with beer on a steady decline ever since and wine/spirits not quite replacing it.
Sure you can say it's reduced from a peak which happened to coincide with an unprecedented pandemic. Wake me when it's back to the 9.3 norm of the 2010s let alone the 9 it was around 2000.
Now it's quite possible that fewer people are drinking at all, but of those who are drinking, they are drinking more.
Or it's quite possible that annecdotes about who you see in the gym and on instagram are just annecdotes
(for what it's worth I have seen data showing under 30s are drinking less in 2025 than under 30s drank in 2005, or 1985, etc, which would imply over 30s are drinking more to make up for it, but I don't have it to hand and it may not have been US specific)
https://statbase.org/data/fra-alcohol-consumption-by-beverag...
Non-wine consumption on the other hand has remained steady (beer up, spirits down, about the same amount)
Given France's wine consumption was far higher (8.5 in 2000, 5.5 today) than say Germany (steady at about 3 since 2000)
https://statbase.org/data/deu-alcohol-consumption-by-beverag...
I wouldn't read too much too much into that as a global trend
Seem so on the whole in Europe in higher-income countries. But the decline seems to be slowing.
(It is surprisingly difficult to find annual alcohol consumption statistics on google. It feels like swimming upstream. It keeps giving me data on alcohol-associated deaths, or total alcohol+tobacco spending!)
WHO dataset, alcohol pure litres total per capita annual [0]
Switzerland (4th biggest decrease):
2020: 11.4 litres
2024: 8.8 litres
UK:
2000: 12.3 litres
2024: 10.4 litres
Ireland:
2000: 14.78 litres
2024: 10.27 litres
There are some countries which have seen an increase over that time period:
Bulgaria +2.33
Latvia +1.99
Portugal +2.10
Moldova +4.14
Bosnia and Herzegovina +1.86
[0] https://www.who.int/data/gho/data/indicators/indicator-detai...
Seems like the WHO might not have generated a per country per capita alcohol consumption dataset after 2020? Imagine COVID + US defunding in 2025 (~20% of budget) caused a lot of turmoil in lower priorities. :(
I drink a lot of wine, but 1 full bottle is too much to have regularly. A half bottle - two generous glasses - is more reasonable, but you'll still feel it the next day. And 10 litres of alcohol puts you at 8 generous glasses a week.
I reckon this is still quite a lot of alcohol.
No idea about direct attribution to the UK's alcohol consumption though
You mean AM, right?
Alcohol is going the way of cigarettes.
Maybe that's not a representative sample but young people still want to socialise and at that age you can get away with it so why not.
Having said that, the UK is absolutely a nation of pissheads, the US has always has that puritanical streak
Thus, if you ask someone who does drink they'll probably say "everybody drinks, except for a few people", and if you ask someone who doesn't, they'll assume most people don't, except for the minority of people getting loudly drunk in public. That was true even where I was at school, where polling found that 70% of the student body was drinking on the weekends.
It's been like this in America for decades. Even places with "beer on tap" the expectation is you don't drink until after the work day. If you were pulling the tab at lunch you'd get a talk from your boss and eventually HR
More Americanization of Europe?
I assumed that the culture changed at some point between the 1960s when it was normal for a corner office to have a full liquor bar in it (according to mad men) and the 2000s.
After the 1980s I guess
No. The correct answer was Navy. Those in the navy drink like fish. And the air force use only redbull.
It's influenced me - I was drinking probably 2-3 drinks every night for decades, and lately I've cut down by 60-80 percent weekly. That's still poisonous though, if you ask the GenZ social media world.
We also have strong data on how its bad for your sleep.
Much of the talk of alcohol being poison in the past was from drunk driving, spousal abuse, spending all the families money. This largely applied to drunks. But now the data has come in a way that doesn't involve any of these traditional ills is still bad for you.
Why We Sleep really impacted my view on drinking. It really does mess with your sleep, so I keep my drinking to occasional and on the light side.
Wearables also play a role in this. I had two beers between like 5:30-7:00 on Saturday and my sleep data was messed up. We are talking two 5.5% beers at dinner on a 220 lb man.
It's much harder to ignore the fact that alcohol has all these negative effects.
Still, I think drinking occasionally while socializing is a good thing, and that people becoming hermits is a huge negative.
I think there's optimization culture and then there's excess. Drinking 2-3 drinks every night for 15 years probably was excessive for me. But one or two nights where sleep is affected per week is tolerable. Life is short, and deprivation might make it a little longer but life's not supposed to feel long (as in living life means doing a little bit of harm here and there).
However, you have to weigh that cancer risk against the benefits of alcohol. Plenty of people wouldn't exist if their parents had never drunk.
With all the objectively purely beneficial aspects of alcohol to choose from, you had to pick the one that's a double-edged sword
For example: Swedish sales for US wine was down around 20% in 2025. The overall decline was about 10%. In a shrinking market, you don't want to also have a shrinking market share.
I'm sure the figures are similar in other countries - and this year it's going to be very different in Canada as well. I imagine Canada was always a big importer of US wine seeing as it's close by and they don't have much domestic production.
Seeing many people comment that they drink less; I'm happy to report I still try to drink as often as I can (Which is still not as often as I want).
US exports have been growing every year since the pandemic low of 2020
US Exports (in billions of $)
2025 $3,429.92
2024 $3,232.52
2023 $3,092.54
2022 $3,058.45
2021 $2,584.07
2020 $2,172.85
2019 $2,554.09
2018 $2,544.58
We obviously do not have full data for 2026, but the first half is higher than the same time in 2025. But this is really driven by economic activity, so if there is a global recession, you can expect fewer people to buy US goods, just as you can expect Americans to buy fewer foreign goods. The 2020 low was not because of a boycott, but a general economic decline, and as far as I am aware, no boycott of US goods has ever been detected in the trade data, it's always been a media affair or hyperlocalized (e.g. some people boycotting Apple or Windows or Google seem to be the most common media stories).And I think this is a pretty general situation, e.g. consumer boycotts rarely show up in trade data - to hit trade data you need government sanctions, nothing else moves the needle.
Also, the idea that California wine - of all products - is very sensitive to exports is a bit strange since although California wine sales account for more revenue than the entire wine industry of any other country -- 68 billion dollars worth of sales each year (https://wineinstitute.org/our-industry/statistics/california...), the state exports relatively little, only about a billion dollars of California wine is sold abroad. So 98% of California wine is sold within the US. Only 2% is exported.
And yet there are so many people on this board that are convinced that Europe, of all places, is somehow responsible for driving California wine grower sales woes.
It's pretty funny if you think about it, you have some Bosnian dude and when you tell him that Ford is facing a sales slump he immediately shoots back -- it's because the Bosnians are no longer buying Fords! Truly an amazing example of economic narcissism.
> "68 billion dollars worth of sales each year"
TOTAL Retail value (includes markups by wholesalers, retailers and restaurateurs), NOT Sales Revenue.
> "only about a billion dollars of California wine is sold abroad"
That's Sales revenue [1]
> "So 98% of California wine is sold within the US. Only 2% is exported."
The data is right on the page you shared.
Total shipments 2024 [0] (in millions of 9-liter cases):
California wine shipments to US and export: 232.3
California wine shipments to US: 203.5
--> Export: 28,8
So the export volume in 2024 appears to be >12%, not 2%There's no data for 2025, but wine exports fell by ~20% in 2025 [1], if TOTAL wine shipments fell equally this is quite a strong dent in volumes already in 2025. So 2026 doesn't look rosy to begin with before any trade-war being added...
> "It's pretty funny if you think about it, you have some Bosnian dude [..]"
Let's not do that please.
[0] https://wineinstitute.org/our-industry/statistics/california...
[1] https://wineinstitute.org/our-industry/statistics/us-wine-ex...
Total value of $67.5 Billion
California's exports of wine is about a billion (https://www.cdfa.ca.gov/Statistics/PDFs/2024-2025_california...)
So by my thinking, one billion is not 12% of 67 Billion. Indeed, it is less than 2%.
> Let's not do that please.
I agree that we shouldn't do it, or rather that commentators shouldn't do it, but I don't agree that we shouln't talk about commentators doing this.
You literally have this situation. Only 2% of California wine goes to the export market at all, and people are literally arguing that their personal boycott of some nation that doesn't even account for a billion in sales is driving California wine export woes. It is a bizarre form of economic narcissism and my example was apt.
Look at what you're replying to.
As already stated, this is the ESTIMATED RETAIL VALUE of the wine, NOT the Sales Revenue.
You then conflate this with the EXPORT VALUE of Californian wine, which is not the retail value but the price the winery is selling the wine for to a foreign buyer.
Apart from that the value also doesn't matter, in the context of AMOUNT of grapes purchased the QUANTITY of wine produced is more relevant than the VALUE created with it.
> "You literally have this situation. Only 2% of California wine goes to the export market at all, and people are literally arguing that [..]"
Again, it's not 2%. You literally need to read the sources you cited yourself. They provide good data to educate yourself and see where you're trying to force a conclusion without the proper facts.
And nobody is "arguing" what you state. The OP stated "It's a shrinking market, but it surely doesn't help that people are simply boycotting US goods." and you're trying to ridicule him for that without having any leg to stand on...
It is definitely a reality that certain goods have seen localized boycotts, like alcohol in Canada, and some services have had to change (data sovereignty in Europe got a lot of traction).
Export volume (millions of gallons):
2025: 53.4
2024: 66.9
2023: 57.6
2022: 77.3
2021: 89.4
2020: 99.1
Noted elsewhere, Canada accounts for more than a third of US wine exports [1], so the trade-war with Canada in 2026 surely wasn't helpful either to keep export-volume at 2025-levels...[0] Association of California wineries: https://wineinstitute.org/our-industry/statistics/us-wine-ex...
[1] https://www.latimes.com/business/story/2026-08-26/california...
This is like when a story about housing costs was posted and the Canadians chimed in that the US housing woes are due to not having access to Canadian lumber, and the board had to explain to him that that 80% of lumber used in US production is sourced domestically.
The real average is closer to 25% of lumber coming from Canada but if you look at specific types like SPF which is important for framing, it’s almost evenly split between US domestic and Canada-sourced. Douglas Fir is heavily sourced from Canada. But some lumber like SYP is almost all US domestic.
And in terms of particular states, tariffing Canada sourced lumber has outsized impact because Canadian lumber has a freight advantage so getting US sourced lumber is going to drive up prices even if Canadian is avoided.
It wouldn’t surprise me if the wine story was equally complicated.
The discussion is about US wine production and consumption. You present the aggregate total vale of all US exports in US dollars to 6 significant digits. Does the variance of the volume of wine exports in litres even show up in those 6 signifcant digits?
Consider: (1) is six significant digits of precision justified, or is it insignificant accurancy? (2) Do those aggregate numbers take into account inflation? (3) Do those aggregate numbers take into account the (not insignificant) devaluation of the US dollar? (4) Do those aggregate numbers include both goods and services?
No, if you were to make an honest argument by quoting US exports, you need to limit it to the volume of US wine exports in litres. Misdirection can be a great tool of propaganda but is not a useful contribution to interesting intellectual discourse.
What would be the reason to boycott wine only and not other US goods? What about the US wine industry is controversial that does not apply to the other industries?
So I wrote that there is no evidence of boycotts showing up in trade data, which is true.
Then, after doing some digging, so I pointed out that almost none of California wines are exported anyway. So obviously this cannot be the result of foreign boycotts.
So let's get back to the "incredibly disingenuous and specious argument", and start with the dictionary definition of those and go from there, because that accurately describes how I view your response.
While boycotting iPhones might be difficult, taking the Cabernet one shelf over takes almost no effort or negative impact to the consumer. It's rarely more expensive to switch from a US wine e.g. French or Australian. It's sold in the same store.
For the specific example of Sweden, every single wine bottle in every store is sorted by country in the store. And it sits above a price sticker with the flag of the origin country on it.
That's wildly different from similar choices e.g. when you pick a can of Hellman's Mayonnaise, there's no US flag under it. But for wine in particular, the country of origin is almost always known to the buyer and involved in the process, even if Sweden stands out as an extreme due to the flag being under the bottle.
That's why I believe the boycott which isn't a boycott on US wine but on US products in general, is _most notable_ for wine or in some other case not notable at all because it's a small effect and consumers don't always know what is American and what isn't (Hellman's example). But for wine, everyone knows.
The difference between the general slump in wine sales (10%) and the decline in US sales (20%) could have more factors, such as price. But it's easy to assume - and polls suggest - that consumers really do avoid the US wine.
Drawing conclusions by presenting total US exports doesn't seem like factual reasoning. Most exports are of non-consumer products, which aren't as influenced by boycotts. A true analysis would take into consideration items that consumers can chose to boycott.
https://tradingeconomics.com/united-states/exports/beverages...
Is there any way to separate US exports of consumer products (which would be affected by consumer boycotts) vs. US exports for industrial products or capital goods (which I wouldn't expect to be affected by these boycotts)?
It is entirely possible that specific consumer-focused industries (wine, tourism, etc.) are being strongly affected by international boycotts and having decreasing exports, even while industry/capital-focused exports (petroleum, plastics, weapons, medical equipment, telecom equipment, data centre electronics, etc.) are increasing at a faster rate which would hide the consumer boycott effect in total export $.
Spend some time at wineries on the Niagara escarpment and you'll find some great wines, especially whites that benefit from the limestone heavy soils. Even the large producers that have a poor public reputation for quality (Trius, Iniskillin, etc.) have much better wines available on site that never make it to the LCBO. For the most part (some exceptions), the people who run these wineries are wine enthusiasts who genuinely care about quality. Prices for that quality are higher than other wine regions with more favorable climates, higher production, and lower labour costs though, that is true.
Wines that are produced from 100% BC grapes are labelled "BC VQA" and only 19% of the wines in BC are BC VQA.
If you dont believe me go find a bottle of this Chave (https://www.klwines.com/products/details/2010088) and drink them side-by-side.
Seems like that would be such a negligible number that, while it doesn't help, it doesn't hurt either. It's just statistically irrelevant when it comes to a global market like wine.
And they weren't boycotting it, it's just not a good enough deal to buy from our prospective, even when people are looking to spend good money, there is better stuff to buy from elsewhere.
That's a rather broad claim. There is so many different variations non alcoholic beer nowadays.
Might be a market issue. I grew up along beer drinkers and over the past few years, so many good alcohol free beers have entered the German market, that a lot of them shifted almost fully to alcohol free beers.
If you like pilsner, I do enjoy an occasional Kulmbacher Edelherb.
The Augustiner Helles Alkoholfrei is incredibly popular, but hard to come by even here in Bavaria.
Similarly popular and among my favorites is the Bayreuther Hell Alkoholfrei.
That being said, neither of these options is available at Lidl or Aldi in Germany, so I would assume they aren‘t internationally either.
If you want a pils style beer, Jever Fun is pretty hoppy. Krombacher has a decent 0.0 beer as well. A bit on the sweet side for me but I have that sometimes. I also recall seeing a beer that was labelled as Feinherb at some point that was pretty tasty. The exact name escapes me.
Several of the Bavarian beer hall style helles beers now also come in alcohol free versions. Very drinkable. They taste very similar. Bayreuther is one that you might find in some shops.
Many of the Hefeweizen varieties also exist in alcohol free versions and are pretty drinkable. Most places will have that available.
Not German but some bars now have Guinness 0.0 in cans. Haven't seen that in the supermarket but it's a near drop in replacement for normal Guinness as far as I'm concerned and I tend to order that when I see it available.
I stopped drinking alcohol a few years ago but I still enjoy going out with friends who do drink. Mostly people barely notice what other people drink. And the lack of a hangover after a good night sleep is a nice bonus. Although you can overdo it. I always joke about all of the downsides of drinking beers without any of the upsides.
I'd also like to add Weihenstephaner Hefeweißbier Alkoholfrei is fantastic: https://www.weihenstephaner.de/en/our-beers/non-alcoholic-wh...
From what I understand Weihenstephaner developed a unique brewing process which results in a great tasting 0% beer with only 15 calories per 100 ml.
I also like their Helles Alkoholfrei: https://www.weihenstephaner.de/en/our-beers/non-alcoholic-or...
And in terms of non alcoholic beer, “lucky saint” tastes great (0.5%) and is very popular in the UK, lots of pub have it on tap.
The UK's beer scene is wildly different to the rest of Europe, and not something that we've managed to export very well. Hell, we could even export cask ale (rare outside of the UK) to Paris without it spoiling these days, yet nobody really does. Whether it's due to taste or the awkwardness of casks I don't know, but I do think it would meet with success in Paris if someone did it properly. Not all beer has to be refrigerated and fizzy. We have so many varieties that you just don't get with fizzy keg beer, and much of it notably weaker in alcohol content. Some examples:
Mild at ~2.5% (made from reusing the materials used to make Bitter), Session at ~3.5%, Bitter at ~4%, Best Bitter at ~5% etc. IPAs are the hot thing even over here now but we get notably more variations in those than most places too.
I'd be curious to know from anyone in Germany if they have equivalents to these sorts of categories, as what we get from Germany over here tends to all be about the same strength.
Due to ADHD meds I do now have to drink less, and the best non-alcoholic beer I've found so far is Guinness 0%. I'm not a massive Guinness drinker, it's alright but there are other stouts I prefer, but the 0% version is surprisingly close to "real" Guinness and has none of those sock-y flavours that most non-alcoholic beer has.
It's a bit of a cliche but you really can split Europe into "beer country/wine country/spirits country". France, Italy, Spain and Germany west of the Rhine are wine country. Munich is clearly beer country. And Germany has focused on perfecting a very narrow set of light beers, if you want diversity of taste that's all in the wines. Similarly you're not going to get Parisians interested in beer diversity when they have French wine to argue about.
(It is possible that climate change will shift this; England is starting to produce a few pretty good wines)
Guinness 0% is fantastic. Unlike a lot of brewers the Guinness company were very keen to retain their standards rather than slop out an inferior product to tick a box.
I like the taste of Heineken 0:0. Not the same but pleasant regardless.
Meanwhile, in the States I see more and more 8/9/10% IPAs from major brewers.
(Though, as others in this thread point out, NA beers are more common, and better, than they used to be. They're not the same thing, though.)
There's a few things I miss about the UK, and one of them is easy availability of beer that's less than 5%. Unfortunately that seems to have been creeping upwards - the shift to craft keg (rather than cask) beer seems to have been accompanied by moving more in the direction of US-style stronger beers. Several breweries do still produce milds that are in the <3% range, but it's increasingly hard to find them, even in pubs that used to be reliable suppliers. It's interesting how cultural this is.
My faves are Harvest Pale 3.8% and Our House 3.4%
I also like mild which is often <=3%
0% Guinness is the only beer I would say that matches the taste of alcohol based beer. The others can be ok, but taste too malty, the flavour is off somehow. Also having 2 or more none alcohol beers seems to also make me feel "hungover" in a way, maybe due to additives.
Fortunately, this is not universally true anymore.
There are now beers brewed with extremely low-alc yeasts (which have a trait that makes them unable to digest maltose) that make <0,5% alc beers with good flavours. This combined with sour malts and good hops can give you great flavours. These low-alc yeasts remove the need to maltreat the beer for removing the alc. And it is often OK to have 0,5% alc -- maybe not during pregnancy, but to avoid the annoying 5% alc. It's most probably not the industry cheap shit though.
There's also the possibility to just stop the fermentation with normal yeasts at any point, e.g., at 1% alc. I've had a couple of very good beers like this, too.
Now I only drink maybe once a month. It's great. Happy I kicked the mild habit.
Disclaimer: I lost my sense of smell due to a head injury, so that does muddle my ability to taste things. But I think with beer a sense of smell is less important
I could probably tell it apart from normal Guinness in a blind taste test. But it is pretty good.
It's delicious and alcohol free, it does have a lot of calories but mixing it with calorie free soda gets you a bit more bang for your calorie buck so to speak.
If you like sour beers my experience is they are nearly identical to their native counterparts.
I generally find the breweries that focus completely on NA beer better than existing players who are adding NA to their line up.
Knowing that I can tune my level of enjoyment of whatever is happening.
Though there is an old saying from where I grew up - alcohol is stealing happiness from tomorrow to have it today.
And that has always stuck with me - whenever I drink I get a bit happier that instant and feel worse more tired the next day.
And that is ok if I am going to a social event and I want to get the most out of it, and I know next day will be chill anyway - who’ll can make the “chill” time even more chill.
Secondary benefit for me was all the other stuff. Now I find that the once or twice in the entire year where I might have one drink it only takes like one drink to already feel it.
Have you tried lighter wines or prosecco? I've had some summer wine from a grape variety called Inzolia in Sicily. Quite light on alcohol, tasted a bit like lime water.
https://www.wine-searcher.com/grape-715-inzolia
My experience is that grogginess really depends on the wine that you drink, but it always ruins my sleep if I exceed two glasses (150 ml). For instance I would almost never drink high alcohol (>13.5%) or high sugar content Rieslings. They almost always give me headaches.
I visited Charleston and was surprised they’ve only legalized THC insofar as THC drinks are available at bars. But a lot of the young people were drinking cans of it instead of spiked seltzer, which was the only alcohol anyone was holding. No beer, no wine.
Similarly: they all were smoking computers—not a single analog cigarette in sight. Tobacco farmers in shambles?
Those don't contain tobacco, nor nicotine derived from tobacco. I'd be surprised if tobacco farming was still lucrative, except maybe the fine stuff for cigars, but that was always a relatively small market compared to cheap cig tobacco.
https://mashable.com/article/juul-employees-get--million-dol...
It's also also competition. In 1970, your option was to stay home and watch one of three TV channels and that's it. Now, your options are literally to watch any movie ever made, watch any TV show ever made, or play any game ever made... all connected with your friends online.
It is a part of it, but it's not just weed. I would argue the economy is the most impactful factor here.
I feel for the farmers. I still miss a nicely chilled Margaret River Sauvignon Blanc now and then.
The thing is, over lockdown I stopped drinking socially. And then I realized I didn’t miss the feeling of intoxication. And then I realized my sleep got a whole lot better.
And then lockdown loosened, so some friends and I went out for drinks for old times’ sake, and I felt awful, both that evening and the next morning. My tolerance for alcohol is just gone, and I don’t have any particular desire to get it back.
Nowadays I'm older and not looking for sex so don't take part in that scene. I would say a few years ago when I would go out there was still some peer pressure to drink and I was considered odd going for non-alcoholic options. But nowadays it's not weird at all and the alcohol-free options are much more numerous and varied. Lime and soda was my go to for years but now I'll partake of an alcohol-free beer or cider.
I often wonder if there's a lot of national differences here, in the UK people for the most part wanted to reverse everything about the covid norms as quickly as possible after Partygate and all the political drama. People are still drinking less but it's because pints cost >£6 now in a lot of places, nothing to do with an outbreak of temperance.
Yep, same over here in central europe/balkans.
Covid came, bars were closed, bars reopened with limited seating, prices went up, tourism restarted, our city center became a tourist trap, prices went up, and higher prices then radiated outside the tourist traps, and well... it doesn't add up anymore.
Sure, college students and highschoolers can buy cheap wine or booze and drink in parks, even in below freezing weather, but sitting in a bar has become very expensive.
Anyway, wine is about at least 3x more expensive than grape juice so it's better ROI to sell good wine. They could make alcohol free wines, but in my experience everything I've tried sucks, just like alcohol free beer.
There are plenty of varieties of grapes that do well as juice and wine. It's just the type of wine that you'd age very little because it would lose the acidity and temperament too quickly if aged.
https://www.tastingtable.com/1112155/trader-joes-two-buck-ch...
European wine merchants periodically produce gluts of wine. Supposedly it was so bad wine batches were thrown away or poured into drains (doubtless a wondrous occurrence for the drunks passed-out there!)
We would drink our share of Californian wines, but after the trump trade war, war on Iran, and everything he's done to destabilize the global economy... We decided to stop buying anything American.
Wine was an easy switch.
When on these drugs, you simply have no desire for such things, and I'm a beer and wine lover. Now that I've stopped, I'm slowly drinking again, but I feel my taste has changed.
I don't know if it was the drugs or the time that passed, but I simply can't drink or have the same desire as before (it could be my age, too, lol).
My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.
It's a nice claim to say they are more responsible, but it tells an incomplete story.
looking from the tail end of the generation, many of my friends ( and also I ) were led to believe somehow that things like marijuana, psychedelics, non-Alcohol have such low consequences that are entirely a rounding error compared to alcohol. which is ...
But that's only because alcohol is so incredibly dangerous. There is real risk with inhaling particulates and burning gases into your lungs. And it should not be ignored. It's just that compared to the lives ended by alcohol it is a rounding error and that makes it seem safe. Neither are.
While it may be rational to try to lump it with other newer dangerous substances, removing alcohol from humanity would be full on cultural erasure for many places. Not to mention to total destruction of entire industries that people's livelihoods depend on.
I guess a way to think of it is - if it was part of culture for 1000s of years it'll probably take at least 100s of years to phase out.
Rest of your comment is asinine and I won't bother to consider.
Alcohol used to be safer than water to drink for a period in time.
Your comparing 1-2% alcohol consumed because the regular drinking water was not accessible and unsafe to 7%+ alcohol consumed for recreation. Disengenuous.
https://www.pnas.org/doi/full/10.1073/pnas.1714728114
Some Roman wines were drunk undiluted in the 14% range
https://penelope.uchicago.edu/encyclopaedia_romana/wine/vint...
Extract a sugary liquid from fruit or malted grain, expose it to the pervasive and random yeast in the air around us and if it doesn't mold over first you'll probably get something in the 8% ABV range before the alcohol waste product inhibits the yeasts' metabolism. With some deliberate cultivation, which humans thousands of years ago figured out, you can selectively breed the yeast slurry in your vessels up to a 11-14% alcohol tolerance. They didn't know the science but they knew the process.
Leave it exposed and you'll eventually get a random acetobacter infection and ta-da, now you have a vat of vinegar. Which would still have utility, but is much less fun.
The 1-2% alcohol drinks were called "small beers" and were the second runnings off the grain that was used to make full-strength beers or barleywines. Humans liked variety.
And people drank water, not just alcoholic small beers, there are depictions of water filters dating back at least 3500 years, and a long history of water purification techniques, and a ton of ancient wells which were dug.
we've been collectively alcoholic for 15000 years, turning the body's chemical filtration plant into the body's largest organ that is literally called the liver, and we're supposed to give it up in 20 years? bosh. flimshaw
if you want to fix the most things with the least effort, you optimize the hot paths. in this case, thats alcohol and tabacco. they have the biggest opportunity
https://archive.cdc.gov/www_cdc_gov/tobacco/data_statistics/...
I don’t know if there is responsible weed or psychedelic use (not my area) but I’m confident that responsible alcohol consumption exists.
Though I doubt any of it is a net benefit to society.
Cannabis today is much stronger than it was in the 70s.
Cannabis, the literal plant, is strong than the 70s, but it's not like humans haven't been making concentrates (hash, resins, etc.) for 1000s of years.
The people I know who are using it are buying it as tablets and gummies that come in 1mg increment doses, and taking exactly as much as they want to have, which typically isn’t much.
Vape pens are presumably also more consistent and predictable, and seem to be taking over. I can’t even remember the last time I smelled actual weed smoke.
It actually strikes me as much more healthy than alcohol culture, where dose control can still be a problem because it’s hard to tell how many units of alcohol the bartender put in your cocktail, and driving home afterward is still quite normalized.
Also, there are high grade derived products that do exactly what's on the label.
For an example of reasonable use: if you want to lower anxiety a bit, which is a primary driver of alcohol use, you can now reliably get a high CBT strain, or CBT gummies, or CBT vapes, and they are generally less dangerous and less addictive than other chemical solutions.
This would also hold for decriminalising party drugs. Most of the fentanyl deaths for instance are in people that didn't even know they're having fentanyl.
You can make an argument in the other for alcohol. Yeast can only ferment up to a certain alcohol concentration and then they die. But that doesn’t tell us much about the potency of consumer alcohol products because we have a variety of manufacturing processes for controlling alcohol concentration. These it’s less common, outside of home production, to just accept whatever unpredictable thing the yeast are doing and call it good.
While I don't drink that much anymore, when I do I just kinda have a murky mental binder of how strong a drink is at a given venue I've visited before but even then it's very unsophisticated.
No, weed is not a one way path to a death sentence as you become a raving Satanist! But it also isn't harmless and there are things to keep an eye on, just because it doesn't kill you doesn't mean it gets the all clear.
If you want to do it, go for it, but please be aware of the potential issues.
Used responsibly it's perfectly safe. Much less harmful than alcohol. I don't know why people assume that something is unsafe just because we give it to horses. Do you think people want to harm their horses?
Not only that, alcohol's main mechanism is through depleting oxygen in the blood, which in essence means the feeling you get from drinking is brain damage.
Notice how like 90-95% of the tkme when skmeone does something uncharecteristically horrible such as rape, murder of passion, or assault, they are drunk. Is that a coincidence?
That's not even talking about drunk driving, one of the leadings cause for all major traffic accidents in the US.
Prohibition literally started because drunkards were beating their wives, wasting their entire paycheck at the saloon (free lunch), and other savagry so much the women, who couldn't even vote at the time, were so pissed off they created the the Woman's Christian Temperance Union. Let's be clear here too, most temperance groups were the biggest supporters of abolition. Only reason abolition didn't work is the government was too lax on enforcement and allowed written doctors notes for alcohol use the basis for evil organizations like CVS and Walgeens that have devestated this country as the distribution arm of the highly lucrative pharmecuetical drug trade.
How many people are obese now for example? Compared to 200 years ago? Ah but we could never stop obesity!!!! The atheist mind is nothing but an empty glass, no understanding of the possibilities.
And the reason why these things don't work is they (moral relatvists) choose half measures. You want to stop something you stomp on its skull into its brains are leaking out onto the pavement and then you keep stomping until your whole shoe is covered a bloody mess of gray matter and bits of skull. Bring in a monarch wirh a Godly composition and watch the world flourish.
You’re regurgitation of propaganda here is so laughably missing the point.
Downvote me if you want but look it up. The temperance movement and prohibition that followed was run by wealthy women who filled their time judging the lower classes and factory owners who wanted to end labor union meetings and continue to underpay workers in horrid conditions while blaming alcohol as the problem.
Easily one of americas worst decisions and propaganda people like you still believe to this day.
Drunk driving is a conscious decision, not an accident.
A personal anecdote. My extended family has a long history of substance abuse and addiction. Of course, historically the substance so abused has mostly been alcohol (and tobacco, but that is less harmful in this kind of sense), and I saw [both first-hand and second-hand] a lot of direct and indirect effects of it that were very harmful and destructive. But recently, with another family member, I also saw first-hand the effects of addiction to another drug, methamphetamine, with induced psychosis, and I would choose dealing with an alcohol addict over this a thousand times. At least an alcohol addict is unlikely to suddenly decide to murder you, or to jump out of window, or any such mad move, just because some demons tell them or they suddenly realize that you have been an alien or a reptilian all along, or any similar crazy thing [which is actually pretty horrific when you face it in a real life from a close person]. A drunk person is also much more easily defeated physically than somebody who is high on meth and has some psychotic episode. [Though I am aware that alcohol caused or catalyzed many violent attack and murders too, I am not trying to trivialize that.]
Blood oxygen is quickly and cheaply measured with a pulse oximeter, which shows this to be false. The primary mechanism of action of ethanol is increasing the sensitivity of some GABA receptors (similar to benzodiazepines and barbiturates). But ethanol has very complex pharmacology, which a huge number of other targets. See:
I am not a supporter of alcohol, but I find it kind of funny when some people demonize alcohol (which I agree is bad for one's health and has many negative externalities, but which has been used by our societies for millennia and its effects are relatively well understood, at least phenomenologically from extensive experience) and drop it in favor of much less understood and often much more dangerous drugs.
Worst is all the nonsense that infiltrates society because of alcohol. How many people claiming rape or raping or whatever or bar fights or swerving jnto the road killing innocent people. Its a big mess and I am sick of this. No more. If you drink I don't care if you get water boarded, I will walk right past you, no sympathy except for those who seek help.
obviously not to that level, but we are ralking about a serial killer of hundreds of thousands if not millions and untold amounts of rape and serious injury/accidents. i was wrong on one account but lets keep on the subject.
https://www.health.harvard.edu/mind-and-mood/alcohol-even-in...
But it is much cheaper. And Gen Z by necessity is more price sensitive than other generations.
kinda implies the claim was said
I guess I just wrote a much longer variation of "candy is dandy, but liquor is quicker", eh?
(this is not drinking advice, folks: you'll do plenty more damage plenty faster with liquor, too)
I'm skeptical. I don't see how there can be a meaningful difference between a regular-strength sixteen ounce beer and one shot of regular-strength vodka mixed in with slightly less than sixteen ounces of water. [0]
I do agree that -because you're drinking far less fluid- it's far easier for those who aren't monitoring how much they drink to get massively intoxicated when drinking liquor rather than beer or wine.
[0] ...other than taste, that is. Sixteen ounces of dilute vodka-water wouldn't be a joy to drink.
Also, like, what the hell do you think a Screwdriver is?
It was just outright more cost effective and as college students we just didn't have money for the alternative so most of the time it was hard liquor and maybe once a week we'd go out to drink and then it was mostly rail liquor mixed drinks or outright shots and shooters.
Exactly. If you want to get fucked up, you drink it straight, or with minimal flavoring. If you want to drink on the cheap, you prep it in one of many "sane drinking" preparations, like a Screwdriver.
Sure, I read your second paragraph, but as I pointed out in my own post, you might as well express skepticism that people harm themselves faster with beer than with shandy whilst treating not mixing beer with four parts water as edge case irresponsibility rather than how people actually drink it. Every drink is equally safe, diluted down enough...
I used to be a serious drinker and remain an abstinent alcoholic, but your description obligates me to ask "What the fuck is wrong with kids these days?".
> What the hell do you think a Screwdriver is?
One shot of vodka in a standard-breakfast-sized glass of orange juice.
> Sure, I read your second paragraph...
I -uh- think that whomever you tend to drink with is way more hardcore than I was... and that's frightening.
So about 1.5 fluid ounces of 40% strength vodka mixed with about 4 of orange juice; a little more alcohol than a regular beer at more than twice the strength.
I think your evident belief you weren't drinking something twice the strength of beer proves my point entirely. And you may well have made the sensible decision to have stopped all that, but I assume at the time the notion of doubles, shots, "on the rocks" or with "just a dash" of cola or lemonade weren't alien to you or more moderate drinkers either. The one thing I can safely say I haven't done with spirits is carefully mix them down to 4-5%
In all my years, I've never known anyone who serves up breakfast OJ in four-ounce glasses. Twelve to sixteen is normal. I mean, shit, bro... you've seen a red Solo cup? The standard size for those is eighteen ounces.
> ...I assume at the time the notion of doubles, shots... [was] alien to you...
gestures back at this thread fork [0] you've probably not seen
I stand by my claim that diluted drinks like Screwdrivers are what you drink if you want to get drunk on the cheap [1] and straight liquor is what you drink if you want to get fucked up. Your continued reference to careful measurement does make sense if the only drinking glasses you've ever had around you were four ounces and smaller.
[0] <https://news.ycombinator.com/item?id=49890725>
[1] ...and if you're too strapped for cash to buy stuff like OJ, you cut it with tap water...
Over our wellbeing even at the cost of knowingly decreasing our attention spans with all the Shorts / Tiktok Algorithms.
But we must also take personal responsibility, it costed me $2 (/year) to buy a screen time addiction removal app that works for my iPhone, iPad and even my linux machine with firefox browser, and to lock down every damn social media app in both intervention and absolute blocking ways, and it worked great !
I moved from a screen time addiction of 9h / day to just using my phone in total for 2h out of which most of that is Phone Calls, Apple Music, and Booking Ubers. I was able to set free, and my life was better for it, because of my personal responsibility towards my own life.
It doesnt cost much / almost nothing, to reclaim your life back, there will always be people / organizations trying to screw you over, they have always existed since time millenium , be it corrupt empires, cults and anti-social religions, horrible food, bad peer pressure in school leading to poor influence, bad habits picked up from parents/elders in a kid's life.
The only consistent way that humans have been able to survive, thrive and personally excel in their own lives, against all odds of their society, family, and their sorroundings.
Is PERSONAL RESPONSIBILITY. I sometimes feel many of us have given up on any outlook of fixing ourselves, i see it with my friends and my loved ones too, we have to make personal responsibility, popular again, if we want a better future.
Individuals have personal responsibility, but the behaviour of a group of humans regresses towards the mean as it gets larger.
You can't assume someone will get fat just because you offer highly addictive processwd food, but you can assume the population as a whlle will.
But that doesn't apply when we are talking about society wide shifts in behavior. It isn't like people suddenly got genetically better or worse at taking personal responsibility. If suddenly a lot fewer people are making healthy decisions, that isn't because we just happened to birth a bunch of people who don't take personal responsibility. Something has changed. Individuals have a lot of control over their own lives, but at a society level all of those individual decisions average out, and you are left with a representation of the effect of society.
Systemic problems require systemic solutions.
Since we're at the legal stage, I hope we can finally get to a stage where such algorithms are treated as seriously as cigarettes. But society moves slowly, because the powers that profit from this pay to push back on regulation.
Alcohol tax would have been a simpler and much less destructive means of achieving such a goal, but I guess breweries can't lobby when everything else is collapsing too.
Effectively every non sleeping minute of your life monetized by tech.
And if "people be watching videos" was the wet dream of tech monetization, we wouldn't need to be worried about tech monetization.
The number of these jobs is constantly shrinking, and a lot of jobs actually have people training AI models to replace them.
I never understood this logic. It can absolutely change. Tastes and habits do change in society sometimes forever. Just because people did a thing a long time ago and a tradition has lasted for thousands of years doesn't mean it will continue.
This is far from the first fluctuation of alcohol consumption rates we have data for. This is a major trend that will last decades but not a march to long term 0.
On the other hand, alcohol has already survived prohibition.
I would be more willing to bet on someone trying Prohibition 2.0 again.
This might be an odd fluctuation to do with the first primarily social media generation? Don't know but that is just how I have seen it.
You are probably right about banning weed/vapes. They don't have anywhere near the same indoctrination into the structures of commerce and power that alcohol has.
Born 1940s, about 14u/week. 1960s about 12u, By 1980s dropped to 10u, and by 2000 down to about 7-8.
The grocery-store bottle lost to seltzers and stuff that comes in a can. That's a worse problem for a grape grower than people being sober.
Or are we saying that wine drinking is significantly more social than beer drinking?
It's "interesting" that this new isolationist culture we've built for ourselves is causing economic problems
In Germany beer is down 20% in a decade, and 33% since 2000.
https://de.statista.com/statistik/daten/studie/4628/umfrage/...
Scrunching up my face trying to figure out how to respond to this...
I think you are right that a lot of the wine which people consume, the mega industrial mass volume stuff sold in supermarkets, is a bit sweet, although often not by a lot--Josh and Bota Box, two of the biggest brands, have like 5-10 g/L of sugar. Stuff like La Marca Prosecco and Barefoot Pink Moscato is noticeably sweeter.
However, in general, I don't think it's fair to say "wine is sweet". Wine in general is not sweet outside of certain styles that are intended to be so. If you grow grapes, crush them, and ferment them, the fermentation will generally run until the yeast run out of sugar, leaving only trace amounts behind.
I've noticed that a lot of people who don't have that much experience with wine will tend to mis-identify things as sweetness when they're really noticing some other aspect of the wine.
https://www.youtube.com/watch?v=EmLO69c_fyw
I'm using night life as a stand in for drinking, but I think it's closely related.
https://worksinprogress.co/issue/the-housing-theory-of-every...
A barkeeper from a prestigious, world class cocktail bar around the corner told me that it really is more about health/alcohol.
He had a group the other day of 20 young people and 18 of them ordered non-alcoholic drinks. He is desperate about his profession.
Now, how can I be so sure? Because I’ve been starving at some of these events, whereas others can seemingly call a single slice of pizza dinner.
There’s most definitely a health aspect in there too, but I don’t think it paints the whole story.
It's just not related to drug consuming acts and more about sports, poker, board games, etc.
I believe that drug-related communications are flawed and closer to animal level than to actually joyful ones. It's better to have a maturity and social skills to communicate, joke and maintain a conversation with interesting people without stimulators.
I'm not from the US though so it's not about the US social scene which is mainly discussed here.
That's exactly the point. To experience animalistic joy, rather than the socially-conditioned one.
> It's better to have a maturity and social skills
That's a very silly argument because it doesn't take into account the fact that a day has 24 hours and also people have different natural abilities. Imagine telling a kid with Down Syndrome "come on, you can do it, PhD in physics ain't that difficult".
I disagree.
Communication is a skill like everything else. Having a constant workaround just reduces your ability to be good at it. Why would a healthy young adult make his own skills worse?
You can either get short-term gains with long-term worsening of your daily life by being incapable of new connections and genuine communications or cut the short-term low-level improvements, suffer for a year or two, learn a bit and have a better life for years to come.
It's like going to gym or do other sports. It's often hard and unpleasant at the start, but the more you're doing it, the fitter you are and the more benefits you bring to yourself in the long-term.
It's really difficult to square the circle that being sober improves your communication skills long-term yet somehow young people have worse communication skills and less friends that previous generations of alcohlics.
I have a feeling that many young people sit behind the screen all the time.
My point doesn't work if you don't even try to socialize. Still have to make an effort and go through the uncomfortable awkward stage when you are shy or lost for words in most interactions.
I know enough no-drinkers who are just fine even with drinking people, that's the matter of empathy and being able to relax and being open without stimulators which is something not a given to people without a practice.
Yeah exactly. Alcohol makes it easier to start and then continue.
In the 90s, MDMA got senators’ panties in a twist. Now, there are multiple 100k+ MDMA-focused events in the western USA annually.
Getting Gen-z to even get close enough to the glass to smell a nice red is a challenge. And when they do, they seem to recoil rapidly.
Anecdata only.
Not surprising, sweetness literally mutes palate sensitivity. Genzers are the most sugar addicted generation, from a very young age. It would not surprise me to see research in some future that this massive early life sugar exposure comes with muted development of taste.
There's untold levels of chemicals in wine. Organic wine is BS in Europe, organic vineyards actually use more chemicals like giant quantities of copper sulphate. The US is actually a lot better than Europe in this regard.
Source: My father owned a vineyard in France before he keeled over with a subarachnoid haematoma after drinking 3 glasses of Rose at lunchtime.
No one doubts that, but statistics are pretty clear, that those who do not do that, have a longer life.
I didn't draw any conclusions or make a link, you assumed the link.
Let's look at some evidence instead. There are very high levels of TFA in wine:
https://www.pan-europe.info/press-releases/2025/04/study-rev...
It'll be decades before we know the true effects of the chemicals other than alcohol that are evidently present in wine, but TFA is known to pose serious health risks.
https://en.wikipedia.org/wiki/Trifluoroacetic_acid
I find there's a lot of cognitive dissonance in people who are partial to a bottle or two, they tend to hang on to the myths that it's good for them.
But I do raise my eyebrow at the suggestion that US wine is somehow in a better situation and am not inclined to believe it unless someone provides sources.
[0] "Alarming’ increase in levels of forever chemical TFA found in European wines"
https://www.theguardian.com/environment/2025/apr/23/alarming...
https://www.winespectator.com/articles/us-and-europe-have-di...
I used the anecdote to illustrate I have some experience in the wine industry, having worked hands on for a few years. My father studied chemistry at Cambridge so his understanding of wine chemistry is, or was, expert level.
I’d say the burden of proof is on you though, can you supply epidemiological evidence that wine isn’t harmful to health, if you’re going to advocate for the alcohol industry?
Apologies; that was not my intention; I was reacting to your chemicals claim only.
I am not advocating; I am saying that I don’t believe it’s the other chemicals, it’s just alcohol, which is the poison in wine. They have 0.0 wine here which is just real wine with the alcohol removed after; that has then, I assume, the same chemicals and drinking that is harmful?
I do not think anyone would argue that alcohol consumption is good for your health, regardless of what kind of alcohol.
https://www.winespectator.com/articles/us-and-europe-have-di...
They're making a far stronger counter claim:
> there are plenty people who drink a bottle of white, red and/or rose for lunch here their entire lives to old age.
The “source” you do mention seems rather anecdotal, and linking it to the discussed topic requires a fair number of other assumptions, too.
But I do raise my eyebrow at the suggestion that US wine is somehow in a better situation and am not inclined to believe it unless someone provides sources.
[0] "Alarming’ increase in levels of forever chemical TFA found in European wines"
https://www.theguardian.com/environment/2025/apr/23/alarming...
My purpose was to draw people's attention to some lesser known aspects of the wine industry which I think are consequential, and I was illustrating I have some insignts into this that people that haven't worked in the industry probbaly don't.
Copper sulphate is a fungicide used for centuries and is pretty safe (so safe that my chemical engineer father was willing to use it in his otherwise completely sans-chemicals garden). Organic wine not only does not use (other) fungicides and herbicides; it also does not use other chemicals and processes in later stages of winemaking.
Such as dihydrogen monoxide?
Of course, this was decades ago and today would be called "artisanal" wine making.
Partly. There is some natural level of sulfites present in wines - very dependent on the terroir, and then the rest comes during the manufacturing process; some sulfites may be added directly so the wine does not spoil.
There are wines that do not contain any added sulfites and even then may cause trouble to the sensitive persons if the sulfur content of soil is naturally high. Some manufacturers therefore also add info about total measured sulfite content to the label.
And nowadays, not only demijohns or wooden barrels are used to hold wine; of course stainless steel vessels, but also concrete vessels and even things like the Georgian qvevri underground clay vessels or amphorae are having a comeback.
Most notably the chemical alcohol is known to cause all sorts of health problems and is present in wine.
If you are going to talk about "chemicals", you should be more specific. Most chemicals are harmless, some aren't. Most likely alcohol is the most toxic chemical in wine by a wide margin.
You could also have just glanced at the rest of the thread where I've given far more specific evidence.
I'm rather glad I've drawn people's attention to the issue, despite having to endure extremely patronising comments like yours.
Second, I clearly have skin-in-the-game here because you did read the first comment, so everyone that thinks it's OK to make jokes like the dihydrongen monoxide one (well done that was clever in 2015) can go forth and multiply.
You have not. Maybe you think you have, but just linking to the name of a chemical is not a cogent argument that that chemical in the quantities present in wine, are harmful in any way, and certainly not an argument for it being more harmful than the primary ingredient.
> having to endure extremely patronising comments
Apparently not patronising enough...
> so everyone that thinks it's OK to make jokes like the dihydrongen monoxide one
You really believe that alcohol is equivalent to water in its toxicity?
Look, i'm sorry for your loss. However you are basically spreading pseudo-science here. Doing so has potential to harm a lot of other people too.
No! At what point did I imply that? Can you please stop trolling.
If you want to discuss, let's go point-by-point. What do you think about TFAs in wine?
if you played hooky on a high school field trip in 80s or 90s you would probably not lose your college admission to harvard
this police state attitude completely sterilizes young people socially, their parents regulate behaviour and monitor people with airtags and life360
There’s also the implication that the repercussions are worse.
https://www.nbcnews.com/news/us-news/cornell-university-stud...
Born in 1999, I qualify as GenZ. All my peers drink beer, which is unsurprising given the strong cultural presence. But more and more people have been moving to alcohol free beer, which is becoming more and more widespread. Loads of breweries reacted and started with alcohol free beers, even the ones you would have never expected, like Augustiner Bräu in Munich.
Pretty much all surveying data for my home country for the last few years suggests that GenZ is just drinking less alcohol overall. While there probably are some shifts within the consuming population, that does not fully explain the shift away from the alcoholic staples.
Before 2004 Germany had a %vol limit for selling alcohol to 16 year olds. In 2004 they changed the law such that it is not based on percentage, but whether it contains distilled alcohol to prevent under 18 year olds from drinking sweet alcopops, which apparently was a big thing back then.
When I was growing up, there were only a handful of channels and then cable. Compared to what we have now, that was the Dark Ages. There's so much you can do on a screen now that's compelling.
Infinite scrolling on Shorts, YouTube, video games, social media, hanging out with people online, chatrooms—combine that with Uber Eats, and you can do whatever you want.
The one thing that will make you want to go out is, of course, meeting someone to have sex with, but that's become weaponized, especially for young adults.
Boys being called creepy and predatory for making the wrong move was always an issue, but now you can be shamed online with a video as proof. Why take the risk when you can meet somebody online?
This is why the memes of some guy talking to a coworker is considered sexual assault, where if Tom Brady does it, it’s considered cute flirtation
https://knowyourmeme.com/photos/1663497-hello-human-resource...
It's really gross that you think of women as so alien and inhuman.
As an outside observer, could it be that manosphere influence has an undue effect on young mens behavior, which (if true) would indeed be creepy for a lot of (most?) women, regardless if the execution is awkward or not.
I was certainly awkward in my teens/young adulthood, but in my singular experience, the maturity and confidence didn't come from acting cocky or showing off, but just treating anyone I had an interest in as a person first and foremost, and being comfortable and even open about my awkwardness and shortcomings.
That did wonders. Also accepting that a rejection doesn't mean a personal slight to you, nor a failure in appreciation of you from her, but merely a lack of mutual interest, which is also fine.
In an environment like that getting drunk just isn’t very good for your life/career. Even something as small as going to the dance floor when you are not really good at it takes a lot more from you when there is 5 cameras recording you the moment you look stupid/funny dancing.
By how much work you get done. That's it. You can be the saddest sack of shit in the whole wide world and, as long as you keep being productive, nobody will notice.
At my worst, I kept grinding even though I was one step away from jumping off the nearest bridge so nobody could tell I was this depressed.
But also, violence, unsafe sex and excessive risk taking are all reactions to mental health problem. People engage in them to make whatever issue they have feel better.
All of these are cheap. As long as you got a garden and it's legal, growing weed is ridiculously easy - it's literally called weed because it thrives pretty much anywhere. Vapes are much cheaper than cigarettes (eh, we'll see how long that lasts and authorities crack down on shops selling smuggled / greymarket vapes...).
In contrast, going out and getting drunk to the point of getting decently hammered can easily cost you 100€ and more here in Germany, and we have low alcohol taxes...
Yet California wines are VERY expensive. My uninformed hypothesis - French and Spanish winemakers make good wines with cost efficiency, whereas America's wine makers don't. So all things being equal, input costs are higher. I see the same with cider - compare Spanish cider to New York cider, the latter being 50 percent more expensive.
Could anyone corroborate or refute this?
One reason might be the strengthening dollar since the financial crisis.
(From 1 GBP being 2 USD in 2007, to 1.3 now. Likewise EUR was 1.6 in 2007, but 1.13 now).
That's potentially quite a big difference buying American goods vs European.
Some of the olive oils have their own unique profiles and i also really like the lighter wines from portugal.
That said, there are oodles of wines from the new and old world at every price point. If you want to spend $500 a bottle to get something from France, Spain, or California you can. If you want to spend $13 a bottle to get something pretty decent from France, Spain, or California you can.
But that said, there is dirt cheap California wine brands, like barefoot.
So that sorta explains everything- price, taste, reach.
Because I'm not as particular about region he regularly introduces me to wines from other parts of the world that taste great at a much lower cost.
I fully agree it's half the price in France. Even a 20 euro supermarket Bourgogne is worth 30-40 here.
My point is that the California ones should be much cheaper - there's no tariff.
You have your pet theory, you, without evidence, decide that every fact you see is confirmation for that theory, so now you believe your theory even more.
I want to say something to make you feel bad about this, but you think I'm telling you that you were right all along.
As usual the reason overall wine sales would be down e.g. 10% and US wine sales down 20% in a country will be a combination of multiple factors. My pet theory though is that at least for some countries, the boycott factor is the big one.
> "In 2025 the U.S. wine exports plummeted 33.5 percent compared to 2024, driven largely by a 76.8 percent drop to its largest market, Canada, according to new data just released by the U.S. Census Bureau. In total, American wine exports fell from $1.3 billion in 2024 to $850 million this past year, a $428 million loss." [1]
So the largest export market dropped by 3/4 which led the total exports to fall by 1/3. I don't know how that is anything but a "real consequence"?
[1] https://robbreport.com/food-drink/wine/us-wine-exports-fell-...
Thank you for confirming my point though.
Do you really go through life seeing confirmation of all your beliefs everywhere, without ever checking?
US consumers spend about $115 Billion annually on wine. Exports to canada are less than 1% of that. I don't see how Canada matters much to the US in general, and specifically it doesn't make sense that a 70% reduction in half a percent of wine sales (that's like 0.4% reduction overall) is a major factor in putting the industry out of business, but you are welcome to look it up yourself or correct me. Keep in mind that US wine sold in canada will have gone through several hands and be heavily taxed, so the amount per bottle getting back to grape growers is a very small percentage of that already tiny percentage.
But of course you won't bother to look it up, you will just roll your eyes and assume US grape growers are being forced out of business because Manitoba's liquor stores are finally flexing their international influence!
America doesn't need anything from the rest of the world, or so is claimed, so the rest of the world should not burden itself with purchasing American exports.
If you want a cheap bottle of wine it would be New Zealand, Chilean or Spanish
I suspect wine is extremely susceptible to this effect too. It’s basically always stocked alongside produce from many other countries, the origin is most of the marketing, and there aren’t really any stand out brands. I’ve probably had a Californian wine before but couldn’t name a single one.
If you own a venue or store and decide to stop stocking American alcohol, someone will probably notice you don’t have Jack Daniel’s but not that you’ve stopped selling Californian wine.
I say it in past tense because Bourbon drinkers in Canada are switching to similar liquors. "Corn Whisky" is selling well, now.
The knock on effect is massive. The seasonal workers supported a large permanent workforce - and more importantly tax revenues in the county are collapsing.
But the really important thing to understand is that once the industry is gone, it's gone for a long time. The other markets competing with the US are already expanding their industries to fill the void. Once those trees are planted, they produce fruit for several decades to come.
And I know that some Washington apple packing and Florida citrus packing companies have declared bankruptcy in the past year, so those would be my guesses.
But when the specific varietal always sucked, that's a good reason to replace it.
I have to deal with this crap right now in the world of laundry and adjacent world of cleaning. We've had new Enzymes finally hitting the market en-mass for the first time in decades (DNAse/Lipase) which when combined in full spectrum with all other known enzymes leads to truly superior cleaning results. Literally no one has any excuse anymore for smelly clothes as a result of these innovations, and it's probably going to take another 5 years minimum for anyone outside of the nerds on r/laundry and other enthusiast communities to take advantage of these new innovations. For now, the so called "gold standard" Tide laundry detergent people are buying is straight up incomplete and could be tomorrow reformulated with both enzymes to radically improve its performance and isn't for... reasons???
Where else have we straight up regressed on technology? Vacuum cleaners were better in the 1980s when a higher percentage of America used central vacuums, an objectively superior technology. Guns were often made to higher metallurgical standards, CRT vector displays (Vectrex) to this day get better effective refresh rates, brightness, and glow effects than existing displays (OLED) and peaked in the 1980s.
"Worse is better", literally, and all because of idiot consumers voting wrong with their wallet. They deserve contempt.
Oh, and Americans refusing to embrace bidet toilet seats, or air purification (both important circa covid, fecal plums and poor indoor air quality were a significant infection vector!)
i'll start by having my OLED smartphone dying after many years and the one i got used LCD. much worse and it felt like plastic. colors, brightness, even if my screen now refreshes twice as fast as the previous - fast forward 2 years i don't think i ever thought about the difference, nor saw it after 1 or 2 weeks with my phone
totally valid critique on durable products and better substances for cleaning although
WTF?
This just sounds like yet another thing that can give me a rash or some kind of weird cancer in 20 years.
I can’t remember the last time I had curry stains on anything, and I lived in central India for a year. I just used the typical local detergent and did my own laundry. Always cold though, well as cold as it would ever get - 80F was typical.
For curry, it does get better if you leave it out in the sun a day and pretreat it, I forget why.
Setting takes time. Heat makes it worse, as it accelerates the chemical reactions.
Most of the heavy duty stuff is when people ignore it, or industrial settings.
They sell little cleaner sticks (look like deodorant sticks or the like). Most dry cleaners will have someone who specializes in stain removal.
If you're wearing mostly cotton, normal detergent is largely fine unless it's heavily soiled/stained.
I knew a number of people whose home had central vacs but funny enough, none of them worked anymore. It was a sort of "what's that weird plug thing" conversation that lead to that somewhat underwhelming finding. I get the sense it is one of those things where if you want it fixed, you'd have to call a technician who will probably give you a quote you don't want to hear. Then you just forget about ever getting it fixed.
Except that they're absolutely huge and heavy for any halfway decent screen size and resolution. If I were to replace my two 24-inch screens with CRTs, I'd need a second desk for them alone.
But the U.S. has created new, much better apples, like Cosmic Crisp (2020)
Cosmic Crisp is much easier to grow, at least in the climate it was developed for/in. Those 2 varieties are somewhat similar, although I find Honeycrisp a bit more subtle in flavor and enjoyable, while Cosmic Crisp has just a strong sweet/tart flavor.
And so the food scientists went to work, and figured out how to cross-breed in the ability to grow in a wider variety of places. And adding in the capability to grow in large numbers like the Red Delicious turned the Honeycrisp into an apple that tasted more like the Red Delicious.
The US is really amazingly good at growing food, but it is because the physical reality- not just transportation but growing conditions- trumps taste in the main.
Edit: https://www.seriouseats.com/how-honeycrisp-apples-went-from-...
Based on this a big problem is overlong storage, which could be avoided with some effort into local purchasing.
In upstate New York, I would recommend Autumn Crisp, Blondee, Macoun and Shizuka. I haven't picked apples in Virginia in about a decade, so I'm probably out of date on the right types to get there, but I remember loving Stayman apples.
https://en.wikipedia.org/wiki/Red_Delicious
No idea if this is still true of what is currently sold under the name. All apple verities are clones so the they should be (mostly) the same but the verity is old enough to not have anyone protecting the name.
Specific varietals are from cloning specific branches widely, but at some point it often gets ‘lost’ due to natural imperfect cloning.
Who know if they are actually the same, plain genetic drift, or they have been selected to be more shelf stable at the cost of taste.
It was always grim, bitter, but "oh so pretty".
However, it seems there are multiple things with that name. I've had one that looked different and tasted... less bad.
One weekend we stumbled on a local apple orchard doing a cider making demonstration. We were the only people there so the orchardist (he called himself a “pomoculturist”) personally showed us around, picking an occasional apple, telling us about it, and then encouraging us to take a bite.
At one point he picked a deeply dark purple, almost black, apple and handed it to me. “Black Oxford” The flavor was intense: acidic, sweet, floral. Then another, dark red and fragrant. “Winesap” Then “Belle de Boskoop”. And on and on.
None of these apples are sold commercially except at small scale directly from orchards. The flavors, appearances, and aromas of apples is truly astonishing. So I think that’s why Red Delicious gets all the hate. The world of apples is amazing and huge.
I prefer to see Red Delicious as yet another miracle of apple genetics, just one that I don’t personally care for. But if you have the opportunity to visit an heirloom orchard, please do.
For me, it was a life-changing event: I now have a small heirloom orchard of my own.
See this as a list of merely the most popular varieties you can find at stores: https://waapple.org/varieties/all/
Usually most staffing issues can be solved with higher wages. Could it be a solution here?
Something like this for oranges: https://www.motherjones.com/environment/2026/04/florida-oran...
The thing about the "wages are low because of immigrants" is that it neglects that all of those immigrants are consumers just as much as they producers. They need food, medical care, places to relax, places to live, and so these immigrants employ plenty of native born people, people who would not have jobs if those immigrants weren't there consuming. Even if you could get higher wages to draw other native born people in from another part of the country, then you are just stealing the people and all of this sort of consumption from another part of your same country.
Not every industry has tech level profits.
You also lose a significant amount of productivity from first-timers in any process, and other full-time jobs taking away your expe
I just got back from Italy where I bought several cases and large formats of wine that, even after shipping, cost less than the non-plutocratic greats from California. Wildly, I got charged zero duties. Not even MVN. (I suspect it’s because I’m in a red state.)
Given how much of American farming went hard MAGA, it’s really difficult to feel compassionate for their struggles. Maybe after bankruptcy the new owners will be better.
Try a sweet wine, or if that's still too bitter, try a dessert wine. Wine has a huge range of sweetness.
Yeah, that's another problem with wine. Too many options and you never know what to expect.
It could be that my affinity for port & madeira biases me, but the wine-haters I know have all expressed a strong dislike of what they described as its "acidity".
This lets you do it: https://codeberg.org/veqq/declarative-dsls
Clearly haven't tasted Eiswein[1]. That said, can be too sweet for my tastes.
I'm not a wine drinker but when eating with work we usually get the wine menu, and a good wine pairing really can elevate it I find
But yeah casual drinking is not for me.
I really like wine, and a $8.50 bottle of good quality French bubbles isn't a luxury good or a status symbol it's just life.
But it's definitely acquired - and the fewer that acquire that taste, the less you'll sell. And people I guess often establish that taste in the 20-30 year age, and if people go out less and drink less, perhaps they'll not grow up to be wine-drinking 50 year olds?
- Canadian boycots of US products due to tariff wars
- Boomer wine buyers dying off
- younger generations drinking less overall and being less into wine
- everyone on GLP-1s drinking less
THC has never been an alternative to alcohol. There are definitely people who prefer it instead of alcohol and there are people who use both.
I don't know anyone who thinks they're interchangeable unless they're solely looking at it as a political/functional slot to fill.
If you force a drunk who hates pot to switch and vice-versa, they genuinely might want to murder you, but why make this a wedge issue?
Yes, exactly you're proving my point. You see this as a slot to fill and are making it a wedge issue.
Then its a personal preference thing.
Gummies put a cognitive burden. If you are smoking that puts a fair burden on the cardiovascular system. High dose THC run a risk of psychosis.
Look im not pro either I'm however not in this lala land of believing there isn't any negative effects of THC especially over time.
If you feel this way about pot, have you not also considered that similar already occurred with alcohol roughly a century ago (in the USA)? Why do you think cops avoid overpolicing bars when they'd be entirely in their right to do so?
Personal use of drugs is the clearest example in all of criminal justice where people of all beliefs have to admit there really is a much bigger and widespread mental health problem at the root of it. This is very very far from a new topic. There's nothing special about pot.
For the pot smokers who care about legality, it does matter for folks who have to take drug tests for their jobs. Several of my good friends stopped using it when that was a concern.
I know plenty.
Generally they fit the pattern of being familiar with it from exposure a few times as teenagers or such and liked it, but it wasn't a big enough deal for them to want to find and maintain a relationship with a drug dealer, concerns that if they pulled it out at a party it might lead to consequences within their social or professional circle, etc.
So that means very infrequently. Depends how many and what kinds of parties I found myself at that year.
I totally like it, will not hesitate if conditions are right, and the only reason I stayed away not doing any more than that was it wasn't worth the risk.
Even today I don't risk it because sometimes I drive across many state lines and I don't want to worry about keeping track of where I might possibly get in trouble if I piss off a cop at a traffic stop, which I am likely to do.
I don't think it's so crazy that there are pot smokers that can take it or leave it. Merely, you would probably never have realized I was a pot smoker, because I don't talk about it all the time for no reason, or even think about it. We'd have to be not merely aquaintances, but we'd have to sometime be at the same party at the same time with the other conditions met. You can't count these people that you have no way to know to count.
Maybe don't just think about pot smokers.
They didn't want to get to know scuzzy dudes selling pot or driving to areas of town where at night they have street takeovers to score some pot.
Now those scaredy cats have legal dispensaries from which to obtain their MJ legally. So they might opt for pot these days.
Consider that these people may not want to break the law or didn't know what their preference until they were legally able to try it.
Not everyone is a hardcore binge drinker or an all-day-every-day pothead. There are lots of occasional-to-moderate users of both, and legalization of weed has increased availability for the casual user. There are many casual users nowadays who have never interacted with the illegal side of things, and never had a relationship with a dealer.
Weed is not a direct replacement for alcohol, but it can be a preferred alternative sometimes, for some people, and legalization has made that more attractive.
Why's this?
Tariffs raise the consumer-visible price of those goods. This then, due to demand elasticity, causes consumers in those non-US countries to buy fewer of those products.
Some impact may be badwill as well but quite a bit is first-order impact of second-order tariffs.
Question: what is the percentage increase in tariff amounts on wine between the pre- and post-USMCA state of play between the US and Canada?
Sometimes seeing why something has happened requires considering wider context, which is why it's usually good for a nation to ensure primary education includes solid economics, history, media literacy, etc curricula.
I don’t imagine I’d buy any American imports if I was overseas.
His whole rhetoric is America should make more stuff right... Well, we can certainly stop buying that stuff since the choices he's made have hurt us. I'd prefer to buy closer to home thanks.
Not the only one I'm guessing.
The tariff wars and "boycott US wine" goes way beyond Canada. I (in Europe) completely stopped buying US wine during this admin. Polls support this.
Not just Canada
Old world has always been able to be flexible, eating these kinds of punches by pivoting into NA or brandy during gluts, and demand has less fluctuations. This contraction, like a lot of everything else happening in the US, maybe was already coming because of some trends overlapping, but policy threw gasoline onto a combustible and fragile situation.
Kind of like the Super Bowl and other major sporting events. Normies can make that their "major trip" for the year but mostly they want to sell their multi-thousand dollar tickets to folks who will be at the next big thing the following month.
You can see it happening in real-time, right this moment. Go to your local Costco wine section, look for the clearance markdowns where the price ends in $0.97. That means it's marked for clearance and won't be coming back, and there's some screaming deals right now.
It's nothing to do with health concerns. It's the economy.
Prices and costs generally increase as the quantity sold decreases.
If they're buying fewer bottles for example, bottles will cost them more per bottle.
And if they're "losing money on international sales", often times they'll try to recoup that elsewhere. Like jacking up their own prices in justification.
Very likely wine demand was not going up, and price increases were instead due to increasing costs and inflation.
So when demand softens it may be advantageous to hold back the excess rather than lower prices. Yes, there are cash flow issues when this approach gets out of hand, but financial interests can cover a lot of that as well.
Eh, not really true for the cheap end of the market. A lot of wine sold in supermarkets, for example, is meant to be consumed a couple of years after bottling, tops. And storage can be a significant problem.
The real world works much differently.
If you run a competitive business in Capitalist America, you need to keep up with inflation, taxes, and the status quo as well.
The actual answer is yes, at least when it comes to wine (although I will note that the trade war stuff is only part of the picture--it has certainly hurt a number of wineries that previously relied on exports, but the wine industry is experiencing a much broader downturn than just this).
Not all wine, of course, but some wine is indeed seeing prices drop. There have been some great deals to be had in the past few years in certain corners, both big and small. Costco has had increasingly good deals on wine lately and other large retailers are having more and more as well.
There's a lot of price stickiness with wine, with wineries not wanting to lower sticker prices (since price is closely tied to branding and market positioning), so there's also been this fascinating trend of wine increasingly being bulked out to online retailers that operate on a rotating flash sale model (companies like Last Bottle or Wine Access), or to third parties who relabel it and sell it under an NDA on the original brand. These segments of the market are only going to continue to grow in the coming years as the glut of wine continues.
Under that, it's not poison, but very rarely good.
Wondering with remote work, remote school, etc post covid if we are just seeing less hooks set and less peer pressure.
Coming from Europe I'm used to see that every vineyard makes their own wine. Seeing grapes become such a commodified thing is a bit weird, I must say. Buyers of these will probably by definition make blended wines, which are not really held in high regards. People who drink wine are usually quite demanding about their drink.
So yeah, I'm surprised the farmers just let go of their produce instead of making a wine themself, if they think the vintage is so great.
It is true tho that regular wine has been in decline; nobody (aka the younger folks) wants that Monsanto-flavored and sulfured wine anymore, so natural wine has been a big craze and also more funky flavours are swiftly taking ground. Sure, the quantities are different, for many reasons - having less money in the pocket being one of them.
Which is of course its own interesting thing given that almost every European vineyards is grafted from American vines following the wine blight. Like the number of vineyards in Europe that aren't grafted from American vines can be counted on one hand.
American vines being the cause and the "cure".
This organism is practically hacking the plant in a multiphase process. It is interesting how selection forces are working at every stage, hardening the hack.
The highest regarded wines are blended. Bordeaux wine makers that have large estates may only use their harvests (still blending varietals from year to year), but many Burgundy wine makers will buy harvests from different parcels and blend. There are exceptions but that is not the norm.
If you do really high volumes you buy, sure. But again, it's of no surprise if these manufacturers experience a decline of demand.
This isn’t strictly true. Europe has négociants, who buy grapes from smaller growers to make wine from (to be fair, often alongside their own vineyard holdings).
> But then again, who cares for American wine (certainly not the Euros).
Huge fan of Old World wine here. With that said, the Americans are producing remarkable wines these days. For my palate, I enjoy Sonoma and Willamette Valley. Even tasted blind, top critics have preferred California to France — look up the Judgment of Paris!
But more to the point, all the top french Champagne producers have large holdings and production in and around Napa. They probably care...
So, is it due to the economy or health factors?
PS: The article is blocked in my country so could not read it
There are a variety of forces driving the decline in wine sales. Baby boomers are aging out of the market while young people are drinking less alcohol due to health and financial concerns. Wine faces competition from craft beer, liquor and canned cocktails as well as cannabis.
“The kids just aren’t drinking as much,” Berryhill said. “And it’s not just wine, it’s whiskey and beer and everything. And then you’ve also got the competition with all the seltzers.”
Tariffs have reduced exports, particularly to Canada, which was the largest foreign buyer of American wine.
A lot of people are on ozempic and similar drugs nowadays, isn’t some of the side effects a reduction in cravings (alcohol, nicotine etc) ?
There are a few others
If we "discovered" alcohol today and didn't have it before it would certainly be illegal, or at the very least doing anything drunk would be way more severe of a punishment.
There are much safer and less dangerous vices available nowadays, but the liquor industry doesn't want to let go.
A lot of places in the world are going through huge increases in cost of living, their choice of alcohol is going to be a cheaper buzz as a result, not expensive ‘prestige’ alcohols
Maybe the AI revolution will "help" in that area too...
Fine if you're not a fan of American whiskies or bourbon but it's a strange take to generalize it all as low quality..
My pet theory is alcohol helps when you are out socialising IRL, and the gym helps you look good on Instagram/TikTok/whatever.
- Getting older, it affects me for longer. I don’t want to write off feeling tip top the next day. Too high a price to pay. - I try and train (exercise) hard most days - I can’t train anywhere near as well after alcohol. - Kids - when you’re trying to fit work, hobbies, training, learning / self development and kids / family in, there’s not much room for slack. (Which could be considered a bad situation in itself…)
Has just become not worth it regularly. Fortnightly binges work better!
But I don't drink my go-to Zinfandel anymore as it has a big ass flag printed on the box. It's embarrassing feeling the cashier's judgemental gaze. They know I'm a drunk of course but I don't want them thinking I support the US
Tell the wine makers to stop putting that flag on there and maybe exports may pick up again
I once had a red from Franciscan, made from a vineyard right next to Opus One. To me it tasted remarkably similar, yet it cost more than 30x less.
The next profitable use of land will show itself soon enough.
Some of those friends disappeared almost immediately. The only thing we really had in common, after all, was drinking together. But what was most notable was that, within a few short years, the vast majority of that group of friends was stone-cold sober.
I’m now in my mid-to-late 30s, and I don’t have a single friend who drinks anymore. My wife and I never started drinking again, and we’ve even seen some of our older family members stop drinking too.
At least in my anecdotal experience and within my bubble, it’s becoming increasingly normalised to be sober. When I quit drinking, people questioned the decision, asked me if I had a problem, and were generally quite hostile the idea. When my sister-in-law quit drinking last year however, people celebrated the decision.
Times are certainly changing.
Sidenote: the amount of money I have saved by not drinking is astounding. I mostly funnel anything I don't spend into index funds and the returns have been staggering.
How hard is it to say you just don't know? The reason we have researchers and sociologists examine this stuff is to look at actual data and come to a better conclusion than rando Internet person that pulled it out of their ass.
So anybody may have their own take from their experience of what's happening.
I myself drink much less wine as is my inner circle so I have an opinion.
I am very smart.
I barely drink these days, but wine production is great fun and pretty damn easy. I've done it a couple of times, it was super rewarding.
It's much more straightforward than most booze (e.g., beer). You just need clean gear and mashed up grapes, and some sulphites on hand if things get a bit wonky. There's very little else to it.
I think anyone who drinks should make wine once in their life.
Grape sales to hobbyists won't save the industry, but it could diversify the market slightly. Home winemaking is obviously less efficient than manufacturing, but when the supply must be liquidated that becomes a feature instead of a bug.
https://en.wikipedia.org/wiki/Sustainable_Groundwater_Manage...
That said, American wine—and California wine in particular—has a bit of an IPA problem inasmuch as there is a lot of overpriced, overproduced swill being priced exceptionally high by international standards.
Quick poking around Google... Italy, France, and Germany all have mid-tier bottles of their own domestic wine for far less than we (in the US) get any wine, domestic or import.
Often times, wealthy people buy wineries as a hobby to dabble in, but end up selling and calling it a day before it drains their cash. If you want to buy wine for cheap that is made in California, buy mass-market wine.
Smaller brands are generally expensive because that price is necessary to sustain operations, but most of the time that fails, and the owners end up selling.
Did I just get lucky? Anyone else do this?
Vinifera makes a perfectly fine table grape and grape juice, depending on the varietal.
For example, Thompson Seedless, an incredibly common table grape, is vinifera.
Good to hear. Sad we weren't able to regulate alchohol out of existence but maybe Gen Z can kill a lot of it off.
The trade wars, which some commenters suggested as a reason, are adding not as much to it as you might assume. I personally thing that it is more of a generational shift of habits.
Not worth it to me at least
For my part, I loved a few Californian wines, but ever since Trump threatened to invade my country, I haven't bought a single bottle, and I never will.
I think that mirrors others here, those bottles seem to be going out of rotation entirely - and we generally mark whether a product comes from inside the EU now. Which, curiously, started when relations went sour.
That's fine if you believe this is a long-term trend and creative destruction needs to replace it with something. Maybe it will even be more economically productive than a strip mall or a subdivision. (Maybe...)
That's less fine if you think this is due to temporary fluctuations in demands, such as say decreased demand of american goods due to either economic status or perception of american goods in global markets. That framing is one where some stupid national-level moves may have destroyed or consolidated american economic might. And whether consolidation is the same thing as destruction, it at least decreases competition and increases mediocrity, which reading between the lines on your tone is something I suspect you in theory might support.
* Grapes are great snacks
* Grape juice is tasty (and you dilute it if it's too sweet)
When they're available, I buy both, quite frequently. I don't like alcohol though - never developed a taste for it; so, no wine for me.
Using it as a “social lubricant” is a lame excuse, it makes you an imposter giving a false representation of your true personality that people would actually interact with day to day. When the tide goes out, we’ll see who was swimming naked.
Life is not just a series of social events nor a purity test, and those events are as highly contrived as the sober facades of the people planning them. Some of the fakest people I've ever known were those who "got sober" or were way too proud of never having a drop.
Sobriety may be healthier for your body, but recalcitrance towards something as basic as alcohol is definitely not mentally healthy. A drink every now and then is not a personal failure. Alcoholism is, though.
If that leaves you frustrated and wondering where the line is, welcome to all of life's decisions. Alcohol is just one of them. You don't have to drink, but the majority of people rightfully won't trust someone who retreats on various topics when they can't find the line. Completely abstaining says as much loud and clear. I'm not encouraging drinking. I'm discouraging hard stances and lack of nuance.
And it is not mentally healthy to drink. Getting tipsy as a way of dealing with social friction is not good for you.
i'm based in London .. and at places like Harrods / Hedonism Wines .. iv seen a bottle of romanee go from around £20k to £15k .. and sometimes £10 12k .. this year ..
At the same time cuban cigars ,, which are also something I collect/smoke .. seem to be going in completely the opposite direction and getting more expensive .. because of Venezuela/oil/embargoes .. so .. for once .. the wine market is giving me the better deal
That said, when I look at the wider trend it seems obvious that "it's the economy, stupid" as are so many other wider trends. It's now commonplace in my city (one of the lowest CoL in the US) for a typical bar to charge $18-$22 for a cocktail and $9-$12 for a beer. Consider that the minimum wage here is still $7.25/hr and the average wage in the city is just $26.44/hr, and with the rise in cost of everything shrinking discretionary spending budgets, it's a big ask to expect someone to spend close to an hours labor for every single drink of an evening. There's obviously generational aspects as well, but how much of that is sociocultural vs economic? Gen Z is broke as a joke, they're not spending on booze when they can barely make rent and utilities.
But, also, the income of younger generations has been crushed so much, the ones that do still drink can't afford expensive luxury booze. Decent wine is an expensive way to drink alcohol.
Commercial real estate is the same, it got so expensive with such a bad experience for people using it that folks discovered they don't need it.
You can't have a market for alcoholic beverages when the default cost is 2 or more hours of minimum wage work.
Wine is also widespread for cooking or marinating.
There is a gut after production was ramped up during the COVID-19 pandemic. Everyone saw the trend line jump and assumed it wasn't a century-level event but a new trend that would last forever. Vines take a few years to start producing, if you swap or plant new acres you don't see the grapes for ~5 years. Which is now!
The US wine industry has tried for years to get younger drinkers. There is a strong relationship: the younger someone starts, the more time their palate has to develop, and the more likely they are to regularly buy more expensive wines.
The issue is they suck at it and regularly shoot themselves in the foot. I've seen party buses with kegs at tastings, which get people there but barely connect them to wine. Wineries are far, expensive (oh my god, tasting fees. They used to be excited you drove to them. They'd pour you anything. Now it's 2-3 bottles worth of $$ to walk in the door), and have special "rules" and social cues. The barrier to entry is high, and the old people who currently spend the money like it that way. So the audience is aging out.
There are 400-600 individual wineries in Sonoma and Napa. Each. Paso isn't far behind. It's just too many. How do you even choose the 2-6 you go to on a day trip to try them out? Let alone remember them in stores. There won't be consolidation like in other industries, because the brands of all the small fish are so diluted it's not worth acquiring.
There is a saying that "the best way to turn a large fortune into a small fortune is to buy a winery." And holy hell, did a ton of people do that. These small wineries don't make a profit, its a hobby for dozens to hundreds of people. They want the status, even if it costs them. So the market doesn't have clear signals for production and how to self-limit.
The fourth reason is that wineries don't grow grapes anymore. The industry is split into growers and vintners. Growers can take care of large agg with scale. Makers can choose à la carte what grapes they want that year. It's not a bad system and has enabled most of the smaller-scale wineries to launch without going totally bankrupt.
But now there are bag holders, and no one to buy their wares. If growers go out of business, there are no grapes to buy. Since Trump came in, they have already had issues getting labor. Costs have gone up, and no practical automation is available.
I believe there are separate issues with youth drinking, mostly around the risk involved in being inebriated and having a conversation or action come back to haunt you. Kids today live in a panopticon like my age never did. I can't say that I would be willing to open up the same way in today's environment.
I remember perfectly the prices of the same bottles - same brand. That's incredible.
And inexpensive wine is terrible.
The global financial infrastructure is set up for this to happen.
It's like how they're trying to put protein in everything now. People are eating less meat and quality natural proteins and instead eating cheaper, low quality, synthesized proteins. Companies can slash production costs while branding it as 'healthy' and charge a premium... Let media brainwashing fill the gap and create the profit margin out of nothing. An extreme case I saw was cheese; the other day my wife bought some horrible cheese with '50% more protein' which tastes like plastic... Paid premium for it. I suspect the protein is from whey which is usually a waste byproduct from cheesemaking; they usually remove the stuff because it makes the cheese taste worse... But now they leave it in slap on a '50% more protein' and charge a premium for it. Then when you watch YouTube, you see all these food influencers using the word 'Protein' all the time when referring to beef or chicken... Brainwashing you into thinking that they are equivalent because they want to sell the cheap stuff to you through a different channel as a premium product!
As for synthetic proteins like beta-lactoglobulin which they feed animals to substitute whey powder (which they now simply leave in the cheese as discussed)... Guess what they use to produce these? Yeast + Sugar! Now you know why all the media has ganged up against sugar! Sugar is the new villain now because they don't want people eating it and drive up the price. They want sugar to be cheap so they can convert it to artificial proteins... Which can be sold directly at a premium.
Basically, the waste byproduct which used to go into animal feed is now fed to humans instead... And the animals we raise for meat now consume synthetic crap made from quality products that are being suppressed by the media.
And guess what; some of the new proteins and chemicals used to feed livestock are difficult and hazardous to produce and so the companies behind those have an oligopoly.
It's kind of insane how the entire economy turned into a pure manipulation play.
Anyway this is on a bit of a tangent from the topic of grapes and wine but the culprit is also media manipulation driven by the design of the financial and political system which produces and supports media monopolies.
I was thinking along the same vein, though - what about special varieties of grape juice?
It is objectively good if demand for alcohol goes down.
An interesting variety of grape juices would be very cool.
It did not feel right to buy murican grapes at full price in the middle of the summer.
And it links to a Feb 2025 article titled "Canada Tariffs Paused, but California Wineries Fear a Trade Dispute Would Be Crushing"
https://www.kqed.org/news/12025404/canada-tariffs-paused-cal...
Both political parties are made up of constituent cohorts. All Republicans are not anti-immigrant, anti-trade junkies in the same way all Democrats are not anti-work socialists. I think you'll find farmers in particular are generally much more pro-trade and pro-immigrant than the rest of the party.
The story is these farmers voted for Trump despite him tilting against their best interest. But the reality is they probably put up with his views on immigration and trade hoping they would be more than offset by his views on land use and tax policy (and have been sorely mistaken).
I know that people really want to make schadenfreude out of this But when the shoe is on the other foot and Republicans make these same kind of ad hominem attacks they equally fall flat. No, just because someone voted for Joe Biden doesn't make them a police-hating communist.
There is a good amount of research that suggests people do not vote using reason, or necessarily consider their own best interests. Rather, it is suggested that most people who vote affiliate themselves with a political party that appeals to their interpretation of morality; and then they vote on tribal lines.
Well obviously, I rather have someone making decisions, that hurt me a bit, but are morally good, then someone who makes me a profit, but acts evil.
There has to be a large number of these? Or how do you explain voting him out and then back in?
What does this have to do with the existence of reluctant Trump voters who disapprove of some of what he does?
It's a little hard to feel bad for these people when they already saw how Trump didn't actually push their interests during his first term, and yet they voted for him again.
Meanwhile, the Project 2025 handbook was there for everyone to read, and Trump's rhetoric was based on cracking down on immigration (bye-bye, seasonal labor), beating up our trade partners (need to import farm tools? pay more!), and slashing federal government spending (haphazard and largely a failure to actually save money or tackle deficits or debt).
The 2017 Tax Cuts & Jobs Act was a fine preview for more of the same in 2025, so I'm not sure what these voters were looking for when it comes to tax policy.
Land use is generally a state-level concern, so I'm not sure what they think Trump would be doing for them there.
Democrats are not anti-work socialists and never were. They never had rhetoric that would imply so. However, republicans do have anti-immigration, anti-trade rhetoric and politics.
> No, just because someone voted for Joe Biden doesn't make them a police-hating communist.
Of course, because Biden was not hating police and was not a communist. Republican party however is exactly what it is accused of being here. And Trump is its ruler and champion.
Please always observe the guidelines when participating here, which include avoiding political/ideological battle and off-topic tangents. https://news.ycombinator.com/newsguidelines.html
It does suck for everyone else who didn't vote for this and I feel for them.
> Should I have worded it in a different way?
You shouldn’t have raised it at all. It’s a weak, tangential point, almost completely substance-free, and is in clear breach of the guidelines. HN is only a place where people want to participate because most people try to make solid points, and avoid posting junk like this.
Sure they look big, round, juicy and shiny, but they are tasteless, so why would anyone buy them ?
In many non-Anglo-Euro countries, drinking is seen as moderately aberrant behaviour akin to frequenting sex workers or doing drugs.
I remember that everyone would whisper about an uncle of mine who "drank".
The poor man had around 5 or 6 drinks a week and has a moderately successful career as a lawyer at my country's Supreme Court.
But he was still the one who "drank".
That was your experience but is simply untrue as a generalization.
Arguably what is frowned upon is uncontrolled binge drinking and asocial behabiour of people who cannot hold a drink.
Wine and beer culture are still very much a part of social and family life in quite literally the whole of Europe.
You've gotta give some examples here.
The consequence is that the Homer Simpsons do not feel the need to drink alcohol anymore.
We created a system for measuring future trends for a food company and the trend of people avoiding sugars and alcohol is the strongest now.
For people outside the US to understand, you need to know that all foods in the US supermarkets are flooded with sugars in a way that is hard to comprehend unless you come from outside. You have the highest obesity levels in the world.
Those drugs have secondary effects but obesity has too, and they work very well.
It used to be a universal social lubricant, but now people stay home - the only people drinking in public are drunkards. Not a great look.
It used to be considered "healthy" to drink a bit. Twenty-one drinks a week was considered normal. Now we have decades of research meta-analysis concluding, in no uncertain terms, that the only safe amount of alcohol is zero. https://hsph.harvard.edu/news/alcohol-is-the-root-of-62-dise...
Alcohol increases anxiety. Given the zeitgeist and state of the world, it's not surprising consumers want to avoid spiking their cortisol in the evenings.
Alcohol is expensive. The cost of living is going up and wages are not. The budget has to adjust somehow - alcohol is an obvious place to make cuts.
Alcohol prevents the body from metabolizing real food. Fat burning stops while the metabolism shifts to rid the body of the toxins you just dumped in. Aside from the health impacts, you're gonna see this directly in your gut circumference via visceral fat. Considering the GLP-1 trend, beer gut is out of fashion.
So for me personally, and anyone else paying attention, there is no reason to touch alcohol. It's strictly poison and has no valid role in a human diet. Sorry farmers - maybe switch to growing something that provides nutrition and isn't toxic?
If alcohol is part of the solution to that, then it is certainly worth considering trade-offs. A lonely and miserable life is not one worth living
Maybe that's a coincidence though.
Needing alcohol to socialize is not normal (though it has been normalized by some cultures). If you need alcohol to have fun, that's a sign of a serious problem that requires professional help.
A citation would be nice. The WHO seems to suggest this is incorrect: https://ourworldindata.org/alcohol-consumption
> Some 2.3 billion people are current drinkers. Alcohol is consumed by more than half of the population in only three WHO regions – the Americas, Europe and Western Pacific.
Globally, the majority of people are non-drinkers. It's not even close. The maps obviously tell a different story on a per-country basis. And if you live in an area with a super-majority of drinkers - yeah it's going to feel like everyone in the world drinks. But the global data says otherwise.
Being inebriated makes it easy for people to open up and bond while common interests in drinking helps motivate them to get together.