I don't think you'll have several thousand years of people enjoying wine and then suddenly one generation decides that "wait this doesn't even taste good?".

I really like wine, and a $8.50 bottle of good quality French bubbles isn't a luxury good or a status symbol it's just life.

But it's definitely acquired - and the fewer that acquire that taste, the less you'll sell. And people I guess often establish that taste in the 20-30 year age, and if people go out less and drink less, perhaps they'll not grow up to be wine-drinking 50 year olds?