People in my life just do not drink when we get together.
In many non-Anglo-Euro countries, drinking is seen as moderately aberrant behaviour akin to frequenting sex workers or doing drugs.
I remember that everyone would whisper about an uncle of mine who "drank".
The poor man had around 5 or 6 drinks a week and has a moderately successful career as a lawyer at my country's Supreme Court.
But he was still the one who "drank".