> there's talk that the new generation understands that alcohol is bad for your health, so they are stopping, but the reality is that we've known about alcohol's issues forever, yet people have not stopped. No way this will last.

I never understood this logic. It can absolutely change. Tastes and habits do change in society sometimes forever. Just because people did a thing a long time ago and a tradition has lasted for thousands of years doesn't mean it will continue.