i mean maybe? i wouldn't put it past them personally. producers allocate kind of a lot of budget to the marketing channels and late night talk shows for the cast to try and generate buzz, i think i'd be zero percent surprised disney was willing to burn money engaging in fake content if that's what "the industry" showed to be effective. there was a smaller budget film and by small i mean not disney-wallet that did terribly because it's marketing firm shit the bed on the social media engagement it promised, and that led to a lawsuit. basically all their bots only engaged with themselves on the movies instagram page. this stuff absolutely exists, and on the tron trailer point: sure, again maybe. but the vid was up for like.. literally a minute, like im not even certain any of the commenters would have finished the trailer by the time they had commented. and it was an early morning drop iirc.