Comment by quietbritishjim | Hacker News Reader

Comment by quietbritishjim | Hacker News Reader

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quietbritishjim

I agree with a lot of what you're saying but on this point:

> i remember within the first like minute disney dropped the latest tron trailer on youtube, it was absolutely flooded with "i'm not ready" "omggggg" caliber comments from seemingly real looking youtube profiles.

Disney is too much of a faceless corporation to both with something like that. Especially since, why would anyone be convinced a trailer is good from an astroturfed comment? You're looking at the same content. It's different from a HN comment from an apparent expert who's supposedly verifying that an article is true.

The final nail in the coffin is that I've met plenty of people who really who react like that to a new Disney video.

i mean maybe? i wouldn't put it past them personally. producers allocate kind of a lot of budget to the marketing channels and late night talk shows for the cast to try and generate buzz, i think i'd be zero percent surprised disney was willing to burn money engaging in fake content if that's what "the industry" showed to be effective. there was a smaller budget film and by small i mean not disney-wallet that did terribly because it's marketing firm shit the bed on the social media engagement it promised, and that led to a lawsuit. basically all their bots only engaged with themselves on the movies instagram page. this stuff absolutely exists, and on the tron trailer point: sure, again maybe. but the vid was up for like.. literally a minute, like im not even certain any of the commenters would have finished the trailer by the time they had commented. and it was an early morning drop iirc.

Yeah it’s safe to assume that marketing across businesses big and small are not above generating some buzz through fake comments and such.

The only pushback I would see within a fairly well-run place like Disney is that they might question whether different forms of fake buzz are effective, and worth the potential risk of being exposed if they do it too much.

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