Better yet, 86 the landing page entirely. Build web technology that doesn't need an artifice on top of it to dramatize itself. The product is the thing.
It is tempting to think that a better mouse trap does not need marketing. But a better mouse trap + marketing beats a better mouse trap every time.
The difference between a good and bad landing page is the difference between success and failure.
(I found the best way to deal with this is to simply suggest they make it easier.)