Checklist for Creating a Landing Page
unbounce.com
unbounce.com
But the main issue of this checklist is that its items are too broad in scope and too subjective...The bullet points of a checklist should be concise and easy to answer with "yes" or "no".
I'm thinking along the lines of the famous hospital checklists written about by Atul Gawande in the New Yorker:
http://www.newyorker.com/reporting/2007/12/10/071210fa_fact_...
The checklist is not full of items like: "Does the patient seem healthy?", "Is the patient overly nervous?" "Do you feel well-rested?", but "Did you wash your hands?" "Are you wearing a sterile mask?" "Did you apply antispetic onto the patient's skin?"
Yeah, the questions on unbounce are a bit too wordy.
Mere words cannot express the emotions that reading this made me feel.
Anyway somebody asked me how to do it, but delete their comment. Paste this into your console, they already have jQuery loaded.
jQuery('.blog-post input').change(function() { console.log("Score: " + jQuery('.blog-post input:checked').length + "/50"); });
Why am I so often tasked with the work of wading through all fifty of these bullet points someone tried to mash in to a single page instead of simply seeing what the thing does?
I don't know the answer either way, to be completely honest, but my personal view is that that particular style of landing page gives the notion that "this site is such a new idea in my head that I haven't even begun it!". That's my opinion, anyway.
I don't know the answer either way, to be completely honest, but my personal view is that that particular style of landing page gives the notion that "this site is such a new idea in my head that I haven't even begun it!". That's my opinion, anyway.
Just because the general thought on HN is that something seems spammy, doesn't mean it is. Focus on results, not the emotional feelings of people who may not even be your audience.
(I found the best way to deal with this is to simply suggest they make it easier.)
The difference between a good and bad landing page is the difference between success and failure.
It is tempting to think that a better mouse trap does not need marketing. But a better mouse trap + marketing beats a better mouse trap every time.
Really?
This makes it difficult to take the list seriously; when that is weighted the same as 'Is it clear who your company is and what you do? (a logo and tagline)?'
I always design with degradability when doing anything that requires Javascript but there are numerous, very popular sites nowadays that don't work at all without Javascript.
Right: everybody's doing it. This is a technical debt that may come due in the future if/when javascript bugs cause more problems than they have in the past, as well as when/whether a site comes under (US) ADA scrutiny.
It certainly doesn't cover the entire possible user pool for these sites, but minimizing "techy types" in an HN comment seems a little colorblind.
Sorry, but no, it isn't. Whether it's building their own PCs or running a custom Linux kernel or installing privacy utilities or using three factor authentication with a telepathic failsafe for their security system, geeks tend to vastly overrate their collective importance. In reality, they tend to represent tiny fractions of any market that isn't specifically built around geeks by its nature. Most people aren't like geeks.
Now, suppose your new interactive web app doesn't offer a good user experience without things like JavaScript. Maybe you could make it work up to a point, but realistically it's never going to be a polished presentation or do everything the full app could. Now put yourself in management's position, considering the cost/benefit of implementing a second-rate fallback vs. allocating the same time and resources to improving the core experience for almost everyone. Can you imagine how little they care about geeks who deliberately nerf their own browsers in a way that means they couldn't use that service anyway and therefore aren't likely to pay the service provider money either?
(Edit: Incidentally, people in glass houses etc. Your own web site's home page, under the amusingly ironic headline "passenger: Rails deployment that just works", appears to be doing anything but working. HTH.)
I'm not overrating (really, overestimating) anybody's collective importance, I simply think degradability is a good idea. When I said it was a "world" like that, it was that these things exist, and coupled with disability concerns I work accessibility into everything I do. What is the downside? What of a contemporary web app is impossible to degrade?
As far as penetration of these plugins go, a comparison of Google Analytics numbers with raw logfile analysis makes that very clear.
I think there are two major downsides.
Firstly, there is the opportunity cost. Any time and money I spend catering to a niche group who choose not to support modern technologies properly is time and money I didn't spend improving the experience for everyone else.
Secondly, a lot of web apps are about convenience or entertainment. Beyond a certain point, a degraded experience isn't quantitatively worse, it's qualitatively worse, possibly even to the point of effectively making the entire service worthless.
As far as penetration of these plugins go, a comparison of Google Analytics numbers with raw logfile analysis makes that very clear.
Yes it does. Having done that analysis for the businesses I run, the people blocking Analytics specifically are a small but noticeable minority, but the people blocking JavaScript entirely are noise, and quiet noise at that.
Based on that data, when it comes to so-called graceful degradation, we are far more interested in supporting the significant minority of visitors who have older versions of IE that don't support things like HTML5 and CSS3 well than we are in supporting those who nerf a perfectly good modern browser. YMMV, of course.
Once the visitor is on the landing page they are "post-spammed" (if they were even spammed at all, not all advertisement is spam). Proper landing page design has zero to do with spamming.
Anyone can explain this? What's the "paid search quality score"?
1% boost in conversion in a business with $100,000 annual sales = $1000, which is almost double the price of the lowest plan.