ChatGPT is collecting your data fs so advertisers can go ultra niche targeting
The question is, will LLM's as an interface be worth the spend in relation to converting without throwing users of chatGPT off over-time, all whilst, doing it within the regulatory frameworks. That's difficult to say. OAI will face a lot of scrutiny in EU for sure.
It’s about how Meta and google provides good data about audiences but I need more detailed info about a person(they’re exact shopping habits)
As the person responsible for GTM, I would gladly pay $60CPM if I can say “I would like to target all people who said they love crunchy peanut butter and consistently ask ChatGPT for peanut butter ideas”
I have no idea what they’re trying to pitch with the “we’re at the last step of the transaction” idea-but I also understand the regulatory issues with what advertisers like me want