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cs702

How I imagine the Nash equilibrium in chatbot ads, driven by profit-seeking in a race to the bottom:

User: "What's the best way to fix this problem I have?"

Chatbot: "I recommend buying this shiny thing here." (Next to it, there's a near-invisible light-gray "ad" notice.)

Let's hope I'm wrong.

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Oh, given what I've seen from LLM companies, I suspect you are wrong. It will be more like:

Buried in LLM click-through: By interacting with our LLM, you agree that you are consenting to make all your interactions with us advertising-driven to an extent that you will never know, but that we will determine based on whatever makes us the most money in the least time.

Look at Google in 2000s. If you travel back in time you would’ve never thought Google would do something like it is doing today. Now pretend you travelled back in time to 2026. You would’ve never thought OpenAI (open source non profit company) would do something crazy that it just did in 2030 or 2040 or where you came from.

I think pretty much everyone expects OpenAI to do the bad thing in the future given their track record.

I can’t believe they haven’t already

Too early to do it. You have to wait until people's behaviour is set in stone to the point they need to be compensated heavily to switch.

This isnt rocket science, its basic game-playing on the economic behaviour of humans.

I don’t think they’ve been successful enough at monopolizing to get away with this to an egregious extent like Google has. Anthropic and Google both have debatably better models with ad-free platforms (so far). And open models are not so far behind.

> If you travel back in time you would’ve never thought Google would do something like it is doing today.

I'm not exactly Google's biggest fan, but what does this refer to?

They still just... show ads on search results, no? (Not that most people I know ever see them, thanks to adblockers.) The disclaimers have gotten less prominent, but I think anyone could have expected that. Are there other major things they're doing that couldn't have been expected at all in the 2000s?

Yeah I'm confused too. Google is pretty much doing the same thing as it did when they started monetizing search.

You think it will advise it is an ad. I’m hoping you are right but then again… Wonder if we will also be charged the token usage to generate said ad.

Imagine you have it coding for you and it injects and ad into your product.

Why inject just an ad? Maybe it'll automatically decide to use a sponsored library in the code, or build in a whole ad network who's paid openai for the placement...

Frankly ads are the most benign shitty thing that could come of this. I’m a hell of a lot more worried about what they’re going to sell to data brokers.

Tbh it doesn’t even need that. Just a way for advertisers to say “I want to target people who have bought peanut butter in the last 2 weeks”(I’m a jelly seller). That alone would beat FB and Google.

ChatGPT is collecting your data fs so advertisers can go ultra niche targeting

Advertiser's on Google and Meta et al are not really paying for visibility - they are paying to achieve some objective (e.g. sales) that is directly tied to a campaign. That's why digital advertising is so much more powerful than non-digital.

The question is, will LLM's as an interface be worth the spend in relation to converting without throwing users of chatGPT off over-time, all whilst, doing it within the regulatory frameworks. That's difficult to say. OAI will face a lot of scrutiny in EU for sure.

There’s a misunderstanding. I’m not talking about AEO

It’s about how Meta and google provides good data about audiences but I need more detailed info about a person(they’re exact shopping habits)

As the person responsible for GTM, I would gladly pay $60CPM if I can say “I would like to target all people who said they love crunchy peanut butter and consistently ask ChatGPT for peanut butter ideas”

I have no idea what they’re trying to pitch with the “we’re at the last step of the transaction” idea-but I also understand the regulatory issues with what advertisers like me want

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