If that content becomes even cheaper, of higher quality and highly tailored to you, that is probably worth a lot of money, or at least worth not losing your entire company by a new competitor
The future is here folks, join us as we build this giant slop machine in order to sell new socks to boomers.
In any case if I have to guess, we will see shallow things like the Sora app, a video generation tiktok social network and deeper integration like fake influencers, content generation that fits your preferences and ad publishers preferences
a more evil incarnation of this might be a social network where you aren't sure who is real and who isn't. This will probably be a natural evolution of the need to bootstrap a social network with people and replacing these with LLMs