I find this page highly annoying.

To actually contribute to the discussion, possible reasons I find this page highly annoying:

1.) The cutesy startupish language.

2.) It doesn't actually say anything. Ok, you've got my attention. And you've wasted it, because you haven't told me why you have my attention. Oh, wait, on a second read-through, I've spotted what you were trying to say.

Frankly, it seems like they're so caught up in design that they've forgotten to make their message clear. As Aesop said, "Beware, lest you lose the substance by grasping at the shadow."