Dear 500 Startups. We hacked passes for your passbooks last night.

I find this page highly annoying.

To actually contribute to the discussion, possible reasons I find this page highly annoying:

1.) The cutesy startupish language.

2.) It doesn't actually say anything. Ok, you've got my attention. And you've wasted it, because you haven't told me why you have my attention. Oh, wait, on a second read-through, I've spotted what you were trying to say.

Frankly, it seems like they're so caught up in design that they've forgotten to make their message clear. As Aesop said, "Beware, lest you lose the substance by grasping at the shadow."

"Why the f*ck should you care?"

If you want to use the word fuck, use the word fuck. Don't take the cowardly angle of making me think the word while dancing around saying you never actually used it.

I'm trying hard to not be that snarky jackass guy, but if you truly "live and breathe design" why is your reasons list full of mystery meat navigation links?

> "Why the f*ck should you care?"

As far as I can tell from that page, there is no reason I should care. Was that page meant to be informative in some way?

When I pull up the pass in Safari, it says "unlimited beer, chocolate, and high"

Is that really how you want to promote your start up?

While I appreciate your novel approach, the phrase "hacked passes" is inapt for the substance here. "Hacked together" might do better. Otherwise, hats off for grabbing Dave's attention.

Whoa they actually took the * out! HN they took your advice!

Looks like a nice way to stand out. Good work guys.