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Based on the DNS records, and the Companies Office website, the blogger owns several companies.

Business networking, local ISP, card payment solutions, basically. Given the blog posts about cPanel and Outlook, it tracks.

I note that the blogger lives in a small town in the South Island, so likely is focused on the local market.

Possibly. Would be better if the company name wasn't obscured from the post.

What do you mean possibly?

I checked the DNS records, then the Companies Office register of all companies the blogger is a director and/or shareholder of.

And it's his personal blog considering it's on the domain name of <first-name>.<country-code>.

Not sure why you're so certain that it must be a dubious company.