Nowhere in this blog does it mention what the business actually does, which is always a red flag. I've seen plenty of stripe bashing posts on HN that end up with the business being in newsletter scams or adult content.
Business networking, local ISP, card payment solutions, basically. Given the blog posts about cPanel and Outlook, it tracks.
I note that the blogger lives in a small town in the South Island, so likely is focused on the local market.
I checked the DNS records, then the Companies Office register of all companies the blogger is a director and/or shareholder of.
And it's his personal blog considering it's on the domain name of <first-name>.<country-code>.
Not sure why you're so certain that it must be a dubious company.
As a heuristic, using TransferWise is traditionally associated with Russian money laundering scams.