Maps-gate, antenna-gate, BS-gate. Every time Apple ships an iDevice, the internet and tech press spin some yarn about a defect in the device, how it isn't a big enough improvement, how it's only smaller and thinner, how it's copying Android.

And what happens... every, single, time? The public buys them in droves, and adores them to the last man.

Apple Maps is both a strong technical flourish, and it's a bold strategy for overtaking the leaders by bolstering OpenStreetMap, and I think that end game is going to work.