“Inverting inertia” is a great framing, but it mostly applies to one type of startup. Sequoia’s Arc framework shows there are three paths: Hair on Fire (urgent pain, momentum matters), Hard Fact (people live with the pain, you have to change habits), and Future Vision (people don’t even believe it’s possible, you need to build credibility). Doing unscalable things is vital in Hair on Fire, but in the other two paths the playbook is more about reframing reality or creating belief before momentum even starts.