> don’t understand this take on what (is / should be) a premium brand
It’s not. The premium options for plant-based foods are vast, fresh and more expensive than BM.
Beyond Meat isn’t serving premium. It’s premium to the lowest-grade ground beef. But that’s like saying a basic economy seat is premium to Greyhound. Technically true. But misleading relativism.
> The poor will live on rice and tofu or pinto beans
Globally? Sure. In developed countries, of course not.