Yeah, I never understood the hype for Beyond's products. They must have just had great marketing or something because their meat barely tasted any better than any other frozen veggie burger.

Impossible Foods was always more impressive, both from a taste and scientific perspective. They invested hundreds of millions of dollars into cutting-edge food science, including a new plant-based heme production process. That's in contrast with much of their competition (like Morningstar, or countless other brands) who just slapped together some bean paste and spices and called it a day.