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> You'd think that this would not appeal to anyone,

Why would this not appeal to anyone? Summer reading games are super popular and kids love getting small prizes

My local library still does Summer reading programs for both adults and kids. My teacher spouse does the adult one since she has a lot of free time in the Summer. She gets at least one gift basket each Summer that includes a $25 gift card to a local restaurant, as I'm pretty sure its just her and maybe 2 other adults doing it.

Idk read a book and do homework to get a chance to win a small thing during your summer break? That would’ve been a hard sell to me as a kid. I’m glad to hear that my skepticism about such a program is wrong though!

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