That's another interesting topic of discussion though!
It's funny that national media (and even our local newspapers here in Detroit) tend to write-off the American autos as out of touch. Not discounting this sentiment, but they are making moves...
The Ford family have been investing in auto tech like P2P car-sharing (Wheelz) via the investment fund, Fontinalis Partners. Meanwhile, GM Ventures is investing resources into startups like RelayRides.