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Every time there is a longer period of cold weather in the warm season I see populists on social media ironically asking where is this climate change supposed to be. People have a short context window. It doesn't help that our efforts to combat climate change consist in large part of petty consumer regulations that are annoying to individuals while not achieving much.

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Social media is so easy to fill with unaccountable non-genuine activity (bots, shills, trolls, influencers, guerilla marketers, reputation managers, bored attention seekers) that I no longer consider most social media a valid heuristic for what "everyone thinks." I made this decision after looking at the profiles of those who tended to post like that, most of the time they seem fake.

What is the valid heuristic is that what you see on it all the time is clearly what someone wants you think.

Someone in real life that cites rando social media too much is probably on their phone too much or themselves in a non-genuine activity group.

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