The most fascinating thing about him is that from day to day and topic to topic he can switch between looking (convincingly) like he's either selling the grift or buying it.

Don't forget nonzero % of actual bots and sock puppet meatcloud boiler room operations trying to manipulate sentiment / manufacture consent by flooding the zone with trolling, contrariness, and low-effort "opposition".

Social media is so easy to fill with unaccountable non-genuine activity (bots, shills, trolls, influencers, guerilla marketers, reputation managers, bored attention seekers) that I no longer consider most social media a valid heuristic for what "everyone thinks." I made this decision after looking at the profiles of those who tended to post like that, most of the time they seem fake.

What is the valid heuristic is that what you see on it all the time is clearly what someone wants you think.

Someone in real life that cites rando social media too much is probably on their phone too much or themselves in a non-genuine activity group.