http://blog.macleans.ca/2009/01/14/dude-where%E2%80%99s-my-j...
http://blog.macleans.ca/2009/01/14/dude-where%E2%80%99s-my-j...
This article sucks and the author should be ashamed of herself for not doing better research into this generation before writing them off as a bunch of incompetent brats. They are far from it.
This generation represents our future lady. Disparagement might keep you employed by selling magazines and newspapers to a dwindling audience but encouragement rebuilds nations and economies and provides hope to the billions yet to come.
These are great kids. We should celebrate them. They play by rules 'we' have set for them and as I have said, they work incredibly hard against all odds. It is my belief they will ultimately drive a worldwide entrepreneurial explosion unseen before. Not out of greed, as this article incorrectly infers about their parents, but out of pure necessity. In that regard, they are very much like their grandparents just after WWII and we all know what that generation accomplished for us.
Namely, Gen Y is beginning to segment into those who'd rather keep up with the jonses and be immersed in culture (typically younger members of Gen Y), those who'd rather be more involved in social matters (the median), and those who are more focused on establishing their lives for the future as THE primary goal.
And the amazing thing is, it's incredibly migratory. The younger groups who follow MTV culture either phase out of it, and move into the second category, or cling to the pop lifestyle and migrate over into one of the other two, using pop as a blanket for wherever they go.
It makes little sense right now, I plan to research it rather fully this summer.
On the other hand, I know quite a few civic-minded and tech-savvy peers who do give a damn.