Quoting a comment on the blog post by Priit Roosimägi: "If Apple has granted a retailer "Premium" status and it is the one place, which represents Apple in the whole country, the reseller does become one with Apple in all consumers' eyes and Apple should take the blame."

They are the ONLY place in Estonia that is an authorized reseller and the ONLY one that has physical stores. Thus, by all means, they ARE Apple for the people living here.