"To be fair, I’m dealing with a “Premium” Apple Reseller, not Apple themselves. However as a customer I couldn’t care less. To me they are Apple"

And to anyone else it's an independent store that happens to sell Apple products.

If you buy a piece of candy in the grocery store and the clerk is rude, do you blame the candy company? I doubt it.

Complaining to Apple is a good strategy; if they get too many complaints they're likely to drop the reseller. However, claiming that the reseller IS Apple is just disingenuous.