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Better targetting

Better moderation (to the extent they still care)

Generation of AI slop for the sheep to feed on

Use of AI is really core to their business, so understandable they want to build it themselves, but not so clear why they want to "open source" (weights) it other than to harm companies like OpenAI

Is something like automated personalized content creation (for ads) better targeting? Or is it qualitatively different?

I personally think that the population scale surveillance and behavioral manipulation infrastructure built by meta is unethical and incredibly dangerous.

In the same way that an atomic bomb is “just” a better bomb.

I keep telling parents that Meta et al are spending the inflation-adjusted equivalent of the Manhattan project — not to defeat Japan — but to addict their child.

If you know how these algorithms work, and you can be intentional about what you want, seeding with a few well thought out examples, and curating recommendations; they can be quite useful.

I think atomic power or even better drugs / medicines is actually a good analogy considering the dual use nature of the stuff that they are building. Can improve quality of life if used prudently and responsibly, or cause devastation if not.

Has Meta done anything else?