They are going to do everything they can to make sure no one uses the time that models and data centers are limiting factors to disrupt them.
In the same way google demonetized the application layer of the web to prevent walled gardens from blocking search.
If models and hardware become commoditized at the end of the race meta will have a complete psychographic profile of people on an individual and group level to study, and serve incredibly targeted content to.
Their only real competition in that would be someone developing a 'her' like app that takes people out of social media and into their own individual silo'ed worlds. In a lot of ways discord is the alternative world to meta's ecosystem. hyper focused invite only small communities.