Musk has spent many billions of dollars building something his target market doesn't require. Tesla does not currently have product-market fit.
Musk should resign his board and CEO positions and stop interfering with internal decision-making. And refrain from rumored ketamine use.
They just brought that back in the Juniper refresh.
Yet, it sells the best selling car on Earth.
A lot of that is selling just 2 mass-market models. And it only barely beats out the Toyota Corolla, except that Toyota also sells the third highest volume model (the RAV-4) and the 8th (the Camry).
"Only" does a lot here.
The Corolla is the #1 product of a century-old conglomerate. Tesla started mass-producing cars less than 17 years ago.
Tesla hasn't started going down market with cheaper cars. But they've said new, cheaper models will be released by June 2025. We'll see what happens for the cheaper and higher-volume segment of the auto market.
But for now, Tesla has the most popular model with the highest margins.
If I can remove car battery, put it on a cart, and take it to my apartment on 10th floor via elevator, even better! I need to charge it over night!
If I could spare $50k on new car, I would buy ICE before they are banned!
Context differ from country to country, and from cities to countryside within countries, but in places where most of the population is concentrated in high-density cities, small cars or alternatives to cars are much, much more desirable than 2000+kg SUVs. Case in point, in France: more and more city centers just drastically reduce cars lanes and accessibility.