The only Chinese challenger brand that has some traction is Geely via Volvo.
You can see this in EU EV industry data as well from JATO (the EU's auto industry trade group) - https://www.jato.com/resources/media-and-press-releases/euro...
Probably depends on the country? I see a ton of BYDs on the road here (Austria).
And in the largest EU markets (Germany, France, Italy, Spain), it's overwhelmingly local players.
Chinese players have started gaining some traction, but that's overwhelmingly Geely via Volvo. And Geely began their expansion abroad largely due to domestic competition within China, with most consumers preferring either a BYD or a Tesla.
[0] - https://www.jato.com/resources/media-and-press-releases/euro...
> BYD registered 17,000 electric cars - 14,000 more compared to H1 2023. In fact, BYD’s rapid growth allowed it to outsell Nissan, Smart, Toyota, Polestar, Citroen, Dacia, Ford, Mini, Porsche, and Mazda. As a result, BYD is now Europe’s 16th best-selling BEV brand - the second Chinese brand following MG, which held 8th place in the BEV ranking.
Would be interesting to know how H2 did.
We'll see in a couple months, but probably not well, because EU EV sales shrank overall in 2024 [0]
> That link talks about H1 2024 and says this about BYD:
Yea, but primarily this - "BYD is now Europe’s 16th best-selling BEV brand".
It's total sales are still dwarfed by existing giants in the EU market, as the H1 24 sales data has shown. The brands it outsold are those that didn't really target EU BEV sales (eg. Ford, Renault) or are conservative in their EV approach (eg. Nissan, Toyota)
The only Chinese firm that has kind of cracked the European market is Geely, and that's because they were able to leverage Volvo to sell a rebadged Geely as the XC30.
[0] - https://www.motortrader.com/motor-trader-news/automotive-new...
https://de.statista.com/statistik/daten/studie/993281/umfrag...
might be because other brand‘s cars aren’t always recognizable as EVs…
European automotive groups like VW will own multiple badges/brands so it won't be as prominent but they continue to retain dominance
[0] - https://www.electrifying.com/blog/article/official-figures-s...
https://www.reuters.com/business/autos-transportation/new-by...
https://www.reuters.com/business/autos-transportation/byd-wi...
https://www.reuters.com/business/autos-transportation/chinas...
It's 27% for BYD and it was introduced end of October 2024, I guess it had no big effect on sales.
End of the day, the biggest EV sellers in Europe remain either Tesla or European conglomerates.
And this is the same story for just about every large economy. No country wants an outsider player selling products that disadvantage local players.
Bikes are still "vehicles". Problem is that stuff like Tesla are luxuries, we simply can not afford that! Bikes are an alternative on the same market.
An alternative that is heavily advertised by our governments! If there is a significant difference between car and bike, you should tell our government!
Not everyone has resources to treat their car as an IPhone!
I can't speak to Denmark, but in India people resort to buying electric bikes because of income. The moment they earn enough to pay for a car loan, they go for it, as people in my ancestral town have done.
That said, even in India, most 2 wheeler/electric bike sales are largely being driven by Ola - India's Uber/Tesla/AWS - because they are subsidizing Ola drivers to buy Ola Electric bikes. And that is what is driving most E-Bike sales in India.
That, even in India the sale of electric bikes has fallen significantly [0]
At the end of the day, in a market like India, if you can afford a car, you buy a car. And if you're buying a car in a market like India, you'd tend to prefer an SUV due to the negative stigma against sedans ("sedans are for p*ssies" mindset is the norm, and drives the popularity of vehicles is HC as the Mahindra Thar) [1][2]
The same mentality exists in the Indian 2-Wheeler/Bike community, with the KTM being treated as the gold standard.
The same "macho" style mentality that makes Pickup trucks popular in North America and Thailand is the same one that exists in India for SUVs (ICE or Electric) or Two Wheelers.
IMO, EVs and especially EV Sedans have done well in the Chinese market because the status symbol ICE car in China has historically been the Audi A6/A8, but in India the equivalent ICE car status symbol wise has been the Jaguar Land Rover [3]
[0] - https://www.cnbctv18.com/auto/electric-two-wheeler-sales-dro...
[1] - https://motoroctane.com/news/267798-why-is-everyone-buying-s...
[2] - https://www.hindustantimes.com/business/why-the-mahindra-tha...
[3] - https://www.cartoq.com/indian-politicians-and-their-land-rov...
There's also the recent story about a guy running a limo business who couldn't get a bumper for his Cadillac, and had to keep making commercial insurance payments, and of course the car payment, while the car sat and could not be used. https://www.carscoops.com/2025/01/gm-keeps-86k-cadillac-lyri...
You can bypass this process to some extent by walking into the service center without an appointment, hopefully getting a friendly person, and having them ask you to make a service appointment while you stand there (using the app on your phone) so they can then log in, find your service appointment, and attempt to get the system to let them order parts while you stand there (a process that may or may not require a tiny amount of actual technician time because, while Tesla has all kinds of telemetry, this telemetry does not integrate at all with the system by which service centers decide what parts are needed).
Other than that, I completely agree - and hope that Europe manufacturing can catch up to China on EVs.
Musk has spent many billions of dollars building something his target market doesn't require. Tesla does not currently have product-market fit.
Musk should resign his board and CEO positions and stop interfering with internal decision-making. And refrain from rumored ketamine use.
They just brought that back in the Juniper refresh.
Yet, it sells the best selling car on Earth.
A lot of that is selling just 2 mass-market models. And it only barely beats out the Toyota Corolla, except that Toyota also sells the third highest volume model (the RAV-4) and the 8th (the Camry).
"Only" does a lot here.
The Corolla is the #1 product of a century-old conglomerate. Tesla started mass-producing cars less than 17 years ago.
Tesla hasn't started going down market with cheaper cars. But they've said new, cheaper models will be released by June 2025. We'll see what happens for the cheaper and higher-volume segment of the auto market.
But for now, Tesla has the most popular model with the highest margins.
If I can remove car battery, put it on a cart, and take it to my apartment on 10th floor via elevator, even better! I need to charge it over night!
If I could spare $50k on new car, I would buy ICE before they are banned!
Context differ from country to country, and from cities to countryside within countries, but in places where most of the population is concentrated in high-density cities, small cars or alternatives to cars are much, much more desirable than 2000+kg SUVs. Case in point, in France: more and more city centers just drastically reduce cars lanes and accessibility.
When push comes to shove, it'll be less clear.
I wouldn't be surprised if there was some level of EU-China rapprochement as a result.