If I was Apple or Microsoft, convincing people to use the term “enshittification” is actually the best possible outcome.

Nobody can use it in a TV ad.

Nobody can use it in political messaging.

Nobody can use it in G-rated settings.

Nobody can use it in a party platform.

Nobody can use it on the debate stage.

Nobody can use it in marketing on why they are better.

Nobody can use it in a courtroom without being accused of bias.

Nobody can use it who is generally soft-spoken or has strong cultural inhibitions.

The term itself silences speech. Anyone who calls this out is labeled a prude, which is perfect from a corporate planning point of view.

The only possible better outcome would be to use the term “assholeification” or something stronger. Call it “companies fucking with consumers” - that’s even better from a PR perspective.