There needs to be a more professional-sounding, G-rated term that describes the degradation of quality of software services.
Inventing jargon with the intention of being boring is just hiding the issue with euphemisms.
Nobody can use it in a TV ad.
Nobody can use it in political messaging.
Nobody can use it in G-rated settings.
Nobody can use it in a party platform.
Nobody can use it on the debate stage.
Nobody can use it in marketing on why they are better.
Nobody can use it in a courtroom without being accused of bias.
Nobody can use it who is generally soft-spoken or has strong cultural inhibitions.
The term itself silences speech. Anyone who calls this out is labeled a prude, which is perfect from a corporate planning point of view.
The only possible better outcome would be to use the term “assholeification” or something stronger. Call it “companies fucking with consumers” - that’s even better from a PR perspective.
And since "enshittification" is applied to everything now, and no longer refers to the specific context for which it was coined, we can say we're witnessing the enshittification of enshittification itself.
“Americans have trouble facing the truth, so they invent a kind of a soft language to protect themselves from it.”
There’s a reason why clickbait is a thing, it’s because if you don’t find a way to punctuate the noise then people don’t pay attention, and people’s brains are affected by the things that grab their attention.
I mean, you accuse people of trying to "shift the narrative" if they don't like it. As if not using it is wrongthink to you. You frame "enshittification" in terms of class warfare and self-deception, and almost imply that using it is a revolutionary act. And that's weird. That's far too much emotional and political investment in what amounts to a poop joke.
It's done, please find another meme. I know you won't, but I wish you would.
It may be. The problem is that enshitification is much more than a simple degradation.