Apple TV is really your best option if you want privacy. Google is primarily an ad company that wants to learn as much about you as possible to target those ads.
When companies have a privacy policy that says they won’t do that, and then they do, that’s an entirely different thing. They lied, and that puts them in legal jeopardy. It also hurts their bottom line.
Is it possible Apple is sneakily spying on you and selling your info to third parties in secret illegal deals? Sure, I guess? But I don’t think it’s super likely.
Sure, it's a "random" identifier, ... tied to your exact location, soooo random.
https://www.apple.com/legal/privacy/data/en/apple-advertisin...
And also: https://www.wired.com/story/apple-privacy-data-collection/