With smart boxes you have much more options. I'm thinking a stipped down android TV box doesn't make screenshots and track you like most smart TVs do, they also don't serve random ads on the home page.
When companies have a privacy policy that says they won’t do that, and then they do, that’s an entirely different thing. They lied, and that puts them in legal jeopardy. It also hurts their bottom line.
Is it possible Apple is sneakily spying on you and selling your info to third parties in secret illegal deals? Sure, I guess? But I don’t think it’s super likely.
Sure, it's a "random" identifier, ... tied to your exact location, soooo random.
https://www.apple.com/legal/privacy/data/en/apple-advertisin...
And also: https://www.wired.com/story/apple-privacy-data-collection/