If you can figure out how to separate the waste advertising from the effective advertising, and only spend money on the second segment, The System will reward you with fabulous cash and prizes (in theory).
How? Touching it makes me want to buy whatever is on it? I don't even look at it. When there's enough I do a trip to the paper recycling bin.
By weaponizing psychology to manipulate people into buying shit they don't need. No one should be trying to figure out how to categorize advertisements between waste and effective. They are all waste.
Any colour you, as long as it's black?