he’s also reportedly a jerk to his staff and yells at them. and sues mom and pop shops for using his trademark of a really generic term... something like spicy chili oil or very similar.
https://www.justia.com/intellectual-property/trademarks/enfo...
"a failure to enforce a trademark by monitoring the mark for misuses will result in a weakening of the mark and loss of distinctiveness, which can lead to a loss of the trademark"
Then the outrage dies down only to have the cycle repeated a few weeks later.
It’s like trying to trademark “breakfast cereal” or “hot sauce”.
If it had gone to court he would have lost eventually since other people had been using that name earlier for the same product, and it was too broad
He didn’t invent the food, and started going after small brands and people that had been selling it since before he had tried registering the trademark.
He did eventually back down.