David Chang is a salesman and a businessman first. I get the point being made, but keep in mind that he is a brand, and part of that is the stories he tells.

He has slapped his name on so many subpar food goods that were a total disappointment that I actually have started avoiding things marketed under his brand name.

He might do things the hard way in his restaurants, but they certainly aren't ensuring tasty or high quality goods under his brand. I would rather he do things in a way that makes sense and provides the best tasting food.

More broadly, the point is that you should take advice only from people whose successes you want to emulate. The actual advice I get out of this article is:

Tell stories that paint the picture you want your customers to have about your product.