This! Said it before here but also consider than right next to each ear drum is a huge artery. When you run you might hear your heart beating in your ears, but generally we totally tune it out. But it is always there.
Once I realised that I could also tune out tinnitus, I did just that - but a big part of that was just not thinking about it/dwelling on it.
Been nearly 20 years now and tinnitus rarely troubles me, in the way it used to really upset and stress me.