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That does not seem like what I want the company I work at to optimise for.

Being the best at turning bug fixes or UI tweaks into a flashy story. This signals myopic focus on apearances over real world outcomes.

In the end, without successful business outcomes, there would be no money to pay the paychecks we all need.

Its great if you're a technical person who has a clear vision for your product, if its not a product anyone else needs however, its not gonna do much good for you.

I hear you. Imo it's still a tradeoff/balancing act between business outcomes and your own career

+1 on this, I've been pushing my team to measure impact more. Else we remain a team of high value that remains unrealized and therefore underfunded, which hurts us all.

how do they measure the business outcome of their tweaks, is that a/b testing?