Agree, I don't think product-market fit is the problem here. A lot of the takes here assume they need to attract top talent and they don't. There's a very long tail of popular-ish, C and D list celebrities who can command $50-$250 a video. There's a business that can work, though I agree it could never command the insane valuation it had at the peak. There's also a reasonably good likelihood that their costs aren't well managed.